Research Insights
Where Consumers Shop For Online Travel
Where Consumers Shop For Online Travel
- Published:
- August 2016
- Analysts:
- Marcello Gasdia, David Juman
Recent Phocuswright research – sponsored by Expedia – examines how leisure travelers in eight global travel markets (Australia, Brazil, China, France, Germany, Russia, the U.K. and the U.S.) shop for and purchase their trips, with particular attention paid to online travel shopping and booking. View the infographic below and get the free white paper HERE.
(Click image to view larger version.)
Related Research: Search, Shop, Buy: The New Digital Funnel
More Research Insights
The travel industry payment gap
Changes in payment are not happening in isolation. As distribution and payment trends are...
Read More
Platforms, topics and influencers: Who’s using what?
Through a better understanding of demographics that embrace social media and the psychology of why...
Read More
Decisions guided by trust: Social media conversion in travel
In travel, social media plays a pivotal role in influencing trip decisions. But converting social...
Read More
Some segments have a higher propensity to be swayed by social content
Social media plays a pivotal role in influencing travel decisions, but converting social media...
Read More
The top 15 global travel markets: North America, APAC and Western Europe lead the way
North America, APAC and Western Europe continue to lead in terms of market size, with the top 15...
Read More
An overview of the Europe startup landscape
With over 2,500 travel startups tracked in Phocuswright’s Travel Startups Interactive Database, this...
Read More
5 things to know about the U.S. hotel market
The U.S. hotel & lodging market had a record year in 2023, thanks to robust demand and historically...
Read More
.png "Watch recording: Travel Innovation and Technology Trends 2024")
Watch recording: Travel Innovation and Technology Trends 2024
Phocuswright’s expert analysts dive into the most impactful technology and innovation trends that will...
Read More
62% who use social for trip planning make specific decision after viewing content
A majority of travelers (57%) utilize social media for their trips. It's leveraged for a variety of...
Read More
4 things to know about the European travel market
With Phocuswright Europe fresh on our minds, we present 4 important figures from our latest European...
Read More