Channel Surfing: Where Consumers Shop for Travel Online
- August 2016
When consumers plan their leisure travel, they quickly discover that there's often more than one way to get from here to there. A new Phocuswright white paper – sponsored by Expedia – examines how leisure travelers in eight global travel markets (Australia, Brazil, China, France, Germany, Russia, the U.K. and the U.S.) shop for and purchase their trips, with particular attention paid to online travel shopping and booking. View the infographic HERE.
Download the white paper for detailed analysis on travelers' attitudes and preferences for using online travel agencies versus supplier websites and tailor your strategy to stay ahead of the curve.
Related Research: Search, Shop, Buy: The New Digital Funnel