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Region: North America
U.S. and Canada Research
Explore Phocuswright's latest research on the U.S. and Canada including market overview and sizing, destinations, technology, and consumer trends.
ArticleU.S. Leisure Travel: Inspiration and Destinations
Published: July 2017
While travelers frequently fantasize about idyllic destinations, leisure travel encompasses many types...
Article
ArticleU.S. Leisure Travel: Core Consumer Metrics
Published: July 2017
Following a year in which leisure travel incidence finally surpassed pre-recession levels, the U.S....
Article
Report2017 Phocus Forward: The Year Ahead in Digital Travel
Published: June 2017
Emerging markets are advancing rapidly, private accommodation and in-destination activities are coming...
Report
ReportU.S. Traveler Technology Survey Seventh Edition (Series)
Published: June 2017
The unstoppable rise of mobile, along with the evolution of online platforms and other technology...
Report
ArticleHow U.S. Travelers Use Chat and Messaging
Published: May 2017
Consumers worldwide are embracing chat and messaging at an astonishing rate, and this is fueling an...
Article
Webinar - SponsoredHotels, OTAs, Metasearch or Rentals: Who's Winning in Traffic and Conversion
Published: May 2017
View and/or download the presentation deck and audio recording of the April 12th, 2017 webinar - held...
Webinar - Sponsored
ArticleSocial Reimagined: Younger Travelers Transform the Role of Social in Travel
Published: May 2017
While social media has long had an impact on travel sharing and decision-making, the landscape has...
Article
ArticleThe Role of Metasearch in the U.S. Travel Market
Published: May 2017
Mobile and millennials have helped make metasearch one of the most popular choices for travel...
Article
ArticleOnline Travel Agencies 2H and Full Year 2016: Everyone’s Wearing Lots of Hats
Published: May 2017
Following major global consolidation in 2015, the OTA landscape further morphed in 2016, albeit at...
Article
ReportManaging Corporate Travel in Today’s Complex Environment
Published: April 2017
Corporate travel, i.e., the need to travel to trade, has been around since ancient times. And while...
Report
