Research Topics Region: North America

U.S. and Canada Research

Explore Phocuswright's latest research on the U.S. and Canada including market overview and sizing, destinations, technology, and consumer trends.

    U.S. Leisure Travel: Inspiration and Destinations
    ArticleU.S. Leisure Travel: Inspiration and Destinations
    Published: July 2017
    While travelers frequently fantasize about idyllic destinations, leisure travel encompasses many types...
    Article
    U.S. Leisure Travel: Core Consumer Metrics
    ArticleU.S. Leisure Travel: Core Consumer Metrics
    Published: July 2017
    Following a year in which leisure travel incidence finally surpassed pre-recession levels, the U.S....
    Article
    2017 Phocus Forward: The Year Ahead in Digital Travel
    Report2017 Phocus Forward: The Year Ahead in Digital Travel
    Published: June 2017
    Emerging markets are advancing rapidly, private accommodation and in-destination activities are coming...
    Report
    U.S. Traveler Technology Survey Seventh Edition (Series)
    ReportU.S. Traveler Technology Survey Seventh Edition (Series)
    Published: June 2017
    The unstoppable rise of mobile, along with the evolution of online platforms and other technology...
    Report
    How U.S. Travelers Use Chat and Messaging
    ArticleHow U.S. Travelers Use Chat and Messaging
    Published: May 2017
    Consumers worldwide are embracing chat and messaging at an astonishing rate, and this is fueling an...
    Article
    Hotels, OTAs, Metasearch or Rentals: Who's Winning in Traffic and Conversion
    Webinar - SponsoredHotels, OTAs, Metasearch or Rentals: Who's Winning in Traffic and Conversion
    Published: May 2017
    View and/or download the presentation deck and audio recording of the April 12th, 2017 webinar - held...
    Webinar - Sponsored
    Social Reimagined: Younger Travelers Transform the Role of Social in Travel
    ArticleSocial Reimagined: Younger Travelers Transform the Role of Social in Travel
    Published: May 2017
    While social media has long had an impact on travel sharing and decision-making, the landscape has...
    Article
    The Role of Metasearch in the U.S. Travel Market
    ArticleThe Role of Metasearch in the U.S. Travel Market
    Published: May 2017
    Mobile and millennials have helped make metasearch one of the most popular choices for travel...
    Article
    Online Travel Agencies 2H and Full Year 2016: Everyone’s Wearing Lots of Hats
    ArticleOnline Travel Agencies 2H and Full Year 2016: Everyone’s Wearing Lots of Hats
    Published: May 2017
    Following major global consolidation in 2015, the OTA landscape further morphed in 2016, albeit at...
    Article
    Managing Corporate Travel in Today’s Complex Environment
    ReportManaging Corporate Travel in Today’s Complex Environment
    Published: April 2017
    Corporate travel, i.e., the need to travel to trade, has been around since ancient times. And while...
    Report
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