Global Short-Term Rentals 2025

Summary

After two and a half years of remarkable pandemic-fueled expansion, growth of global short-term rental (STR) bookings is slowing as significant volume shifts back to hotels. Travelers have experienced the peaks and valleys of the STR segment, and overall find themselves in a more discerning place. With certain markets maturing (U.S., Europe) and others still developing (Asia, Middle East, Africa), the global market is varied and uneven, though overall slower growth is anticipated through the forecast period.

Phocuswright’s Global Short-Term Rentals 2025 presents market sizing and projections for the global STR market by region and distribution channel. Key questions answered by this research include:

• How is the global short-term rental market evolving post-pandemic—and what’s driving regional growth or stagnation?
• What role do digital platforms and online bookings play in the future of STR distribution?
• What new pressures are STR operators facing—and how are they adapting?
• How are traveler preferences changing, and what must STRs deliver to remain competitive with hotels?