Research Topics
Region: North America
U.S. and Canada Research
Explore Phocuswright's latest research on the U.S. and Canada including market overview and sizing, destinations, technology, and consumer trends.
ReportU.S. Airline Market Essentials 2026
Published: May 2026
This publication provides access to critical, top-level takeaways of the U.S. airline market,...
Report
ReportU.S. Travel Market Report 2026
Published: May 2026
This report series features five key segments in the U.S. travel market: Airline, Hotel & Lodging, Car...
Report
ReportOnline Travel Tracker: The Wellness Stack
Published: May 2026
The Online Travel Tracker, a new monthly market briefing developed by Phocuswright’s sister brand WiT...
Report
ReportQuiet Luxury in Motion: The Indulgent Explorer Mindset
Published: April 2026
Phocuswright’s Quiet Luxury in Motion: The Indulgent Explorer Mindset is part of a comprehensive...
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ReportThe AI Surge: Travel's Fastest Behavioral Shift in a Decade
Published: March 2026
Phocuswright’s The AI Surge: Travel's Fastest Behavioral Shift in a Decade is part of a comprehensive...
Report
ReportThe Outlook for Travel Experiences 2019–2029
Published: February 2026
The Outlook for Travel Experiences 2019–2029, produced jointly by Phocuswright and Arival, sizes and...
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ArticleCanada Travel Agency Landscape 2026
Published: February 2026
Canada Travel Agency Landscape 2026 is a curated research snapshot, focusing on the Canadian travel...
Article
ReportTravel Innovation and Technology Trends 2026
Published: February 2026
Phocuswright’s Travel Innovation and Technology Trends 2026 aims to provide an in-depth overview of...
Report
ReportTravel Loyalty in 2026: What Consumers Want, What Brands Deliver
Published: January 2026
Drawing on a comprehensive survey of U.S. leisure travelers, this three-part research series examines...
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ReportBudgets, Barriers and the Race to Agentic AI
Published: January 2026
Based on a global survey of senior travel executives, this research examines where gen AI and agentic...
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