The Mobile Travel Landscape 2015: A Multi-Region Report

The Mobile Travel Landscape 2015: A Multi-Region Report Published June 2015 Analyst: Cathy Walsh

 

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Mobile device adoption is skyrocketing all over the world. In 2015 alone, 1.4 billion smartphones, 233 million tablets, and 75 million wearables will be sold. And by 2020, worldwide smartphone subscriptions are projected to top 6.1 billion. Mobile is quickly and profoundly changing how people access the Internet and share information – and changing every stage of the travel value chain along the way.  

Phocuswright's The Mobile Travel Landscape 2015 analyzes the mobile experience across all major travel markets. The report includes data on how travelers are using mobile throughout the trip life cycle, as well as marketing sizing and forecasting.  

Topics include:  

  • Devices and adoption: smartphones versus tablets across all major travel markets
  • How travelers are booking their trips on mobile
  • The biggest mobile trends, including deep linking, payments, beacons and mobile messaging  

Purchase The Mobile Travel Landscape 2015 to better tailor your company's mobile strategy and gain access to these mobile-first travelers.

  • Introduction
  • Devices and Adoption
  • How Travelers Are Using Mobile
  • Booking
  • Mobile: What’s Hot
    • The Mobile Experience
    • Deep Linking
    • Payments
    • Beacons
    • Mobile Messaging
US $795 
CA $1,007 • £566 • €644
FREE for Open Access, Global and European Subscribers
Add to Cart