Report U.S. Online Travel Agency Market Report 2023-2027

U.S. Online Travel Agency Market Report 2023-2027

Published:
April 2024
Research Type:
Report
Figures:
7
Segments:
Air, Hotels & Lodging, Short-Term Rental
Regions:
U.S. & Canada
US$795

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Summary

As the digital landscape evolves, U.S. online travel agencies (OTAs) continue growing, with 2023 witnessing a solid yet decelerated 14% expansion in response to a stabilizing consumer demand post-pandemic. Hotels retain their leading position for the channel, constituting the majority of OTA gross bookings. Consequently, despite anticipated longer-term stagnation, these platforms have cemented their role in the U.S. travel industry, representing one-fifth of the total market’s and half of the online sector’s bookings. Nevertheless, the channel faces customer retention challenges. They aim to address them with technological innovation, including leveraging generative AI to gain operational efficiency. Overall, the stage is set for future developments in an increasingly competitive landscape.

The U.S. Online Travel Agency Market Report 2023-2027 is part of Phocuswright’s U.S. Travel Market Report 2023-2027 series, which features an overview of the U.S. travel market, along with detailed data and analysis of five key segments: airline, hotel & lodging, car rental, cruise and packaged travel. A standalone report dedicated to online travel agencies rounds out the coverage.

With the single purchase of the series, the following reports (available now or publishing soon) are automatically included at no additional cost:

Analysts
Lorraine Sileo
Lorraine Sileo