Japan Online Travel Overview
While online travel bookings in Japan are advancing rapidly, offline channels, including traditional retail agencies, remain vital and captured nearly six in 10 bookings in 2018. Both the air and hotel segments will see a continued shift toward online through 2020, fueled by investments into supplier-direct platforms and partnerships with OTAs. This report provides a top-level overview of Japan’s travel market, including background, key characteristics, market structure and major players in each segment.
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Phocuswright's Japan Online Travel Overview is part of Asia Pacific Online Travel Overview, a more extensive view of the Asia Pacific online travel marketplace. The Asia Pacific Online Travel Overview package includes:
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