Japan Online Travel Overview

Japan Online Travel Overview Published March 2019 Analysts: Haruo Ushiba, Coney Dongre, Deepak Jain, Maggie Rauch


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While online travel bookings in Japan are advancing rapidly, offline channels, including traditional retail agencies, remain vital and captured nearly six in 10 bookings in 2018. Both the air and hotel segments will see a continued shift toward online through 2020, fueled by investments into supplier-direct platforms and partnerships with OTAs. This report provides a top-level overview of Japan’s travel market, including background, key characteristics, market structure and major players in each segment.

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And for more on the Asia Pacific online travel marketplace, check out the following (available now or publishing soon):

  • Introduction
  • Overview
  • Online Dynamics
  • Segment Snapshot
    • Airlines
    • Hotels
    • Rail
    • Car Rental
  • Online Travel Agencies and Other Intermediaries
  • Methodology
US $995 
CA $1,330 • £760 • €880
FREE for Open Access Subscribers
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