Italy Travel Market 2020-2024: By the Numbers
The COVID-19 pandemic took a heavy toll on Italian travel revenue in 2020. Gross bookings were projected to decline 73% to €6.5 billion, following a record €24.4 billion in 2019. With pandemic-related lockdowns and closures of many in-person points of sale, online penetration accelerated from 43% of total gross bookings in 2019 to a projected 48% in 2020.
This report provides current data, charts and analysis on the Italy travel market, with sizing and projections from 2020-2024.
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For more on the European travel marketplace, check out the following (available now or coming soon):
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