Eastern Europe Travel Market Report 2020-2024
- Published:
- August 2021
- Research Type:
- Report
- Figures:
- 21
- Segments:
- Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Traditional Agencies & TMCs
- Regions:
- Europe
Summary
Eastern Europe boasts a varied geography and a plethora of culturally rich travel destinations. Prior to the pandemic’s onset, the region was experiencing record growth and development across multiple travel industry sectors. However, as in most parts
of the world, COVID-19 related border closures and strict safety regulations severely damaged the Eastern European market. Overall, gross bookings shrank by 58% in 2020, with all segments suffering significant losses.
While case counts
fluctuate in mid-2021 and vaccine hesitancy persists, regional and domestic travel are the main lifeline for the industry. Recovery is taking foot, but unrolling slowly. In most segments, online penetration is rising, with particularly high mobile
search use. This report provides market sizing, projections and key segment analysis for the Eastern Europe travel industry through 2024, including Bulgaria, Czechia (a.k.a. Czech Republic), Estonia, Hungary, Greece, Latvia, Lithuania, Poland, Romania,
Russia and Ukraine. For more information and analysis, see the following related publication:
