Asia Pacific Online Travel Overview Ninth Edition

Asia Pacific Online Travel Overview Ninth Edition Published October 2016 Analysts: Chetan Kapoor, Coney Dongre, Deepak Jain, Maggie Rauch


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Asia Pacific (APAC) continued to fuel the global economy in 2015, and gross domestic product (GDP) of 12 of the 13 APAC markets covered in this report rose year-over-year. The region maintains its lead as the world’s largest travel market, and rising Internet access and smartphone and digital payments penetration will push the APAC online travel market to grow twice as fast as the U.S. and Europe.

Phocuswright's Asia Pacific Online Travel Overview Ninth Edition provides travel companies and marketers with a comprehensive view of the region's travel market performance from 2014 to 2020. The report provides market sizing and aggregate gross travel bookings of Asia Pacific-based travel suppliers, covering 13 APAC countries' leisure and unmanaged business travel. It delves into trends, individual market dynamics, projections through 2020, and key findings from various segments and countries.  

Research highlights include:

Purchase Phocuswright's Asia Pacific Online Travel Overview Ninth Edition for insight into market sizing, trends and projections for the world's fastest-growing travel market.


Asia Pacific Online Travel Overview Ninth Edition presents market sizing and projections for the Asia Pacific total and online leisure/unmanaged business travel markets for 2014-2020. Figures for 2014-2015 are based on actual company results, with select projections for 2015. Market sizing for 2016-2020 is based on projections. Estimates and projections are for gross bookings – the retail value of travel sold after cancellations.

Airline and rail sizing includes passenger ticket revenues and excludes revenue from freight, ancillary sales and cancellation charges.

Hotel figures are based on room revenue, excluding food and beverage. 

Car rental figures are based on branded rental and chauffeur-driven car hire revenues. They do not account for the broader, unorganized market due to high
fragmentation and lack of government data.

Market sizing is presented in U.S. dollars (US$). Where applicable, local currency is converted at the average rate for the period represented. 

All figures have been adjusted from fiscal year to calendar year and may differ from actual data reported by companies. Totals in charts may not always equal 100% due to rounding. 

Airline revenue is attributed to the market where the company is based or headquartered. For example, 100% of Singapore Airlines’ passenger revenue is attributed to Singapore. Hotel revenue is attributed based on the location of the property.

Both leisure and unmanaged business travel services are included in online travel market sizing and forecasts. Unless otherwise indicated, all online gross bookings and share figures refer to leisure/unmanaged business travel.

Unmanaged business travel refers to all air, car and hotel expenses associated with business travel in firms that do not have travel policies
dictating channel, type of travel, supplier or fare/rate uses. Corporate online booking systems such as Sabre GetThere are excluded from this analysis. 

This report does include corporate travel bookings in the total travel market figures and in the total revenue for each segment. However, it does not directly address the size and dynamics of the corporate travel market, except to the extent that they shape key trends in the size and development of the total and online travel markets. Some corporate bookings made through leisure channels, such as OTAs and supplier websites, may be included in online totals because of the difficulty in distinguishing these bookings from leisure sales.

Phocuswright defines online travel as travel services paid for online by credit/debit cards, Internet banking, electronic wallet or other means. Travel
that is researched online but booked offline using telephone numbers on provider websites is, wherever possible, excluded from online gross bookings figures.

Asia-Pacific Online Travel Overview Ninth Edition also includes mobile travel market sizing for 2014 and 2015 and projections for 2016-2020. Sales from both mobile (smartphones and tablets) web and applications are included in mobile gross bookings.

References to the “travel market” indicate the total travel market, and “traditional travel agencies” refers principally to offline travel agencies. “Online penetration” denotes the percentage of travel purchases made online, and “Internet penetration” denotes the percentage of people with Internet access. 

Phocuswright built its estimates and forecasts from interviews with more than 100 travel executives across the Asia Pacific (APAC) region regarding their companies’ Internet sales, marketing and technology investments, challenges, strategies and expectations. Their responses have been vetted and aggregated to determine market size for supplier websites and OTAs.

Phocuswright also considers historical growth and economic trends when developing its forecasts and reviews public filings of listed companies, government statistics and data from select third-party sources.  

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