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Latest on Consumer Research

What's important to your consumers is important to you. Phocuswright's research on consumer technology, social media, booking tendencies, brand loyalty and all other traveler decisions will help you stay abreast of consumer trends.

    COVID-19: Travel Planning, Shopping and Booking
    ReportCOVID-19: Travel Planning, Shopping and Booking
    Published: October 2020
    As the coronavirus spread across the globe in early 2020, travel came to a complete halt. Now, with...
    Report
    COVID-19: Why Some Consumers Won't Travel
    ReportCOVID-19: Why Some Consumers Won't Travel
    Published: October 2020
    As the coronavirus spread across the globe in early 2020, travel came to a complete halt. Now, with...
    Report
    Content Matters: From Planning to Purchase
    ArticleContent Matters: From Planning to Purchase
    Published: October 2020
    Before a trip becomes an experience, it could be viewed as pieces and parcels of content. The...
    Article
    U.S. Consumer Travel Report 2020 (Series)
    ReportU.S. Consumer Travel Report 2020 (Series)
    Published: September 2020
    Phocuswright's U.S. Consumer Travel Report 2020 series provides a snapshot of consumer behavior and...
    Report
    U.S. Consumer Travel 2020: Shopping and Booking
    ReportU.S. Consumer Travel 2020: Shopping and Booking
    Published: September 2020
    In 2019, U.S. leisure travel jumped five percentage points, as the population expanded to match the...
    Report
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