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What's important to your consumers is important to you. Phocuswright's research on consumer technology, social media, booking tendencies, brand loyalty and all other traveler decisions will help you stay abreast of consumer trends.
ReportDestination Decision: How Travelers Choose Where to Go
Published: May 2019
From perfectly filtered social media posts to heartfelt recollections of friends, visually stunning...
InfographicDestination Selection Trends Among U.S. Travelers
Published: April 2019
U.S. travelers only take a few leisure trips a year, but travel is rarely far from their minds. Mobile...
ReportExperiences 2019: U.S. Travel Activities Market Opportunity & Consumer Behavior
Published: March 2019
Phocuswright’s Experiences 2019:U.S. Market Opportunity and Consumer Behavior tracks the U.S. travel...