Research Topics
Consumer Research
Latest on Consumer Research
What's important to your consumers is important to you. Phocuswright's research on consumer technology, social media, booking tendencies, brand loyalty and all other traveler decisions will help you stay abreast of consumer trends.
/report_COVID19-planbook.jpg "COVID-19: Travel Planning, Shopping and Booking")
ReportCOVID-19: Travel Planning, Shopping and Booking
Published: October 2020
As the coronavirus spread across the globe in early 2020, travel came to a complete halt. Now, with...
Report
/report_COVID19-Why-Some-Consumers-Wont-Travel.jpg "COVID-19: Why Some Consumers Won't Travel")
ReportCOVID-19: Why Some Consumers Won't Travel
Published: October 2020
As the coronavirus spread across the globe in early 2020, travel came to a complete halt. Now, with...
Report
ArticleContent Matters: From Planning to Purchase
Published: October 2020
Before a trip becomes an experience, it could be viewed as pieces and parcels of content. The...
Article
ReportU.S. Consumer Travel Report 2020 (Series)
Published: September 2020
Phocuswright's U.S. Consumer Travel Report 2020 series provides a snapshot of consumer behavior and...
Report
ReportU.S. Consumer Travel 2020: Shopping and Booking
Published: September 2020
In 2019, U.S. leisure travel jumped five percentage points, as the population expanded to match the...
Report
