Research Topics
Consumer Research
Latest on Consumer Research
What's important to your consumers is important to you. Phocuswright's research on consumer technology, social media, booking tendencies, brand loyalty and all other traveler decisions will help you stay abreast of consumer trends.
ReportThe Creator Effect: Harnessing the Power of Collaboration in Travel
Published: September 2024
Phocuswright’s The Creator Effect: Harnessing the Power of Collaboration in Travel is part of a...
Report
ReportF is for Funnel: Social Media and the Path to Travel Purchase
Published: August 2024
Phocuswright’s F Is for Funnel: Social Media and the Path to Travel Purchase is part of a...
Report
ReportItaly Consumer Travel Report 2024
Published: July 2024
Travelers in France are still value travel spend highly Despite economic challenges, travel and...
Report
ReportFrance Consumer Travel Report 2024
Published: July 2024
The number of French travelers has reached a new high. Travel incidence also grew across all age...
Report
ReportGermany Consumer Travel Report 2024
Published: June 2024
Travelers in Germany rank travel at the top of their discretionary spend priorities. Despite economic...
Report
ReportSocial Media Usage Approach in Travel
Published: June 2024
Phocuswright’s Social Media Usage Approach in Travel is part of a comprehensive consumer research...
Report
ReportScroll, Heart, Fly: Social Media’s Impact on Travel 2024
Published: June 2024
Phocuswright’s Scroll, Heart, Fly: Social Media’s Impact on Travel 2024 is a comprehensive consumer...
Report
ReportSpain Consumer Travel Report 2024
Published: May 2024
This report, based on a comprehensive survey of Spain travelers and those who plan to travel in the...
Report
ReportEurope Consumer Travel Report 2024 (Series)
Published: May 2024
This comprehensive report, based on a survey of European travelers and those who plan to travel in the...
Report
ReportU.K. Consumer Travel Report 2024
Published: May 2024
This report, based on a comprehensive survey of U.K. travelers and those who plan to travel in the...
Report
