Research Topics Consumer Research

Latest on Consumer Research

What's important to your consumers is important to you. Phocuswright's research on consumer technology, social media, booking tendencies, brand loyalty and all other traveler decisions will help you stay abreast of consumer trends.

    U.S. Consumer Travel Report 2021 (Series)
    ReportU.S. Consumer Travel Report 2021 (Series)
    Published: July 2021
    The U.S. Consumer Travel Report 2021 series provides a snapshot of consumer behavior and sentiment as...
    Report
    Curated Collection: Hotels & Accommodations
    CollectionCurated Collection: Hotels & Accommodations
    Published: June 2021
    This special collection of individual reports – curated by our team of analysts – represents...
    Collection
    Curated Collection: OTAs
    CollectionCurated Collection: OTAs
    Published: June 2021
    This special collection of individual reports – curated by our team of analysts – represents...
    Collection
    U.S. Consumer Travel 2021: Shopping and Booking
    ReportU.S. Consumer Travel 2021: Shopping and Booking
    Published: June 2021
    In 2020, U.S. leisure travel shrank dramatically as the coronavirus pandemic created major...
    Report
    U.S. Consumer Travel 2021: Travel Product Consumption
    ReportU.S. Consumer Travel 2021: Travel Product Consumption
    Published: June 2021
    The incidence of leisure travel among U.S. consumers decreased sharply in 2020. Travelers took shorter...
    Report
    U.S. Consumer Travel 2021: An Overview
    ReportU.S. Consumer Travel 2021: An Overview
    Published: May 2021
    In 2020, U.S. leisure travel plummeted as a direct result of the coronavirus pandemic. The industry...
    Report
    For Real Recovery, Digitization is a Must
    ArticleFor Real Recovery, Digitization is a Must
    Published: April 2021
    The global pandemic has negatively affected almost all industries, with travel being particularly hard...
    Article
    Loyalty Programs Revisited: Tapping Into Travel Credit Cards
    ReportLoyalty Programs Revisited: Tapping Into Travel Credit Cards
    Published: April 2021
    Though consumer adoption of travel loyalty programs is high, the infrequency of travel can limit...
    Report
    Global Air Trends: March 2021
    ArticleGlobal Air Trends: March 2021
    Published: April 2021
    Part of Phocuswright's Road to Recovery series, this spotlight features data on airline seat capacity...
    Article
    Health and Immunity Passports: Can Travel Get it Right?
    ArticleHealth and Immunity Passports: Can Travel Get it Right?
    Published: March 2021
    In the midst of a global pandemic that has greatly restricted the ability to travel and caused many...
    Article
Page 1 of 8