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What's important to your consumers is important to you. Phocuswright's research on consumer technology, social media, booking tendencies, brand loyalty and all other traveler decisions will help you stay abreast of consumer trends.

    Europe Consumer Travel 2018: Shopping and Booking
    ReportEurope Consumer Travel 2018: Shopping and Booking
    Published: October 2018
    When it comes to shopping for and booking their leisure travel, European consumers have plenty of...
    Report
    Europe Consumer Travel 2018: Travel Product Consumption
    ReportEurope Consumer Travel 2018: Travel Product Consumption
    Published: October 2018
    France, Germany and the U.K. are three of Europe’s largest travel markets. So the choices that...
    Report
    Europe Consumer Travel 2018: Inspiration and Destinations
    ReportEurope Consumer Travel 2018: Inspiration and Destinations
    Published: October 2018
    Europeans love to travel, and nearly half of European travelers begin planning their trips at least...
    Report
    Europe Consumer Travel 2018: Core Consumer Metrics
    ReportEurope Consumer Travel 2018: Core Consumer Metrics
    Published: October 2018
    Travel is very important to European consumers, regardless of how much or how little they spend. As...
    Report
    U.S. Boomers 2018: Travel Planning, Preferences & Behavior
    ReportU.S. Boomers 2018: Travel Planning, Preferences & Behavior
    Published: September 2018
    While baby boomers may no longer be the largest demographic in the U.S. (that distinction now belongs...
    Report
    European Consumer Travel Quick Facts 2018
    ReportEuropean Consumer Travel Quick Facts 2018
    Published: September 2018
    For many European consumers, leisure travel accounts for a significant share (if not the largest...
    Report
    U.S. Consumer Travel 2018 (Series)
    ReportU.S. Consumer Travel 2018 (Series)
    Published: July 2018
    Following a drop in 2016, the incidence of leisure travel among U.S. adults climbed in 2017. More than...
    Report
    U.S. Consumer Travel 2018: Family Travel
    ReportU.S. Consumer Travel 2018: Family Travel
    Published: July 2018
    The travel industry has long sought to understand the millennial mentality, including how their...
    Report
    The Australian Digital Traveler
    ReportThe Australian Digital Traveler
    Published: July 2018
    Australia’s economy has enjoyed modest growth for the past several years, and rising consumer spending...
    Report
    The South Korean Digital Traveler
    ReportThe South Korean Digital Traveler
    Published: July 2018
    Although South Korea accounts for just 4% of both the total and online travel markets in the Asia...
    Report
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