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What's important to your consumers is important to you. Phocuswright's research on consumer technology, social media, booking tendencies, brand loyalty and all other traveler decisions will help you stay abreast of consumer trends.
ReportF is for Funnel: Social Media and the Path to Travel Purchase
Published: August 2024
Phocuswright’s F Is for Funnel: Social Media and the Path to Travel Purchase is part of a...
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ReportItaly Consumer Travel Report 2024
Published: July 2024
Travelers in France are still value travel spend highly Despite economic challenges, travel and...
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ReportFrance Consumer Travel Report 2024
Published: July 2024
The number of French travelers has reached a new high. Travel incidence also grew across all age...
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ReportGermany Consumer Travel Report 2024
Published: June 2024
Travelers in Germany rank travel at the top of their discretionary spend priorities. Despite economic...
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ReportSocial Media Usage Approach in Travel
Published: June 2024
Phocuswright’s Social Media Usage Approach in Travel is part of a comprehensive consumer research...
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ReportScroll, Heart, Fly: Social Media’s Impact on Travel 2024
Published: June 2024
Phocuswright’s Scroll, Heart, Fly: Social Media’s Impact on Travel 2024 is a comprehensive consumer...
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ReportSpain Consumer Travel Report 2024
Published: May 2024
This report, based on a comprehensive survey of Spain travelers and those who plan to travel in the...
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ReportEurope Consumer Travel Report 2024 (Series)
Published: May 2024
This comprehensive report, based on a survey of European travelers and those who plan to travel in the...
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ReportU.K. Consumer Travel Report 2024
Published: May 2024
This report, based on a comprehensive survey of U.K. travelers and those who plan to travel in the...
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ReportBeyond Climate Change: Cultural and Economic Sustainability in Travel
Published: January 2024
Phocuswright’s Beyond Climate Change: Cultural and Economic Sustainability in Travel is part of a...
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