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What's important to your consumers is important to you. Phocuswright's research on consumer technology, social media, booking tendencies, brand loyalty and all other traveler decisions will help you stay abreast of consumer trends.

    France Consumer Travel 2023
    ReportFrance Consumer Travel 2023
    Published: September 2023
    Travelers in France are still value travel spend highly Despite economic challenges, travel and...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesTours & Packages
    Report
    Europe Consumer Travel Report 2023 (Series)
    ReportEurope Consumer Travel Report 2023 (Series)
    Published: August 2023
    Phocuswright’s Europe Consumer Travel Report 2023 series provides a snapshot of Europeans’ recent...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel Agencies
    Report
    U.K. Consumer Travel 2023
    ReportU.K. Consumer Travel 2023
    Published: August 2023
    In the U.K., despite challenging market conditions, travel and tourism remain a high priority purchase...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesTours & Packages
    Report
    How Chinese OTAs Turned Around Three Years of COVID Isolation
    ArticleHow Chinese OTAs Turned Around Three Years of COVID Isolation
    Published: July 2023
    Chinese travelers are back on the map. Three years of isolation ended on January 8, 2023. As China...
    Hotels & LodgingOnline Travel AgenciesTours & Packages
    Article
    Super Apps’ Secret Sauce
    ArticleSuper Apps’ Secret Sauce
    Published: June 2023
    Super apps are mobile applications that offer multiple services, often including transportation,...
    Car Rental & Ground TransportationHotels & LodgingOnline Travel Agencies
    Article
    eVTOLs in Travel: Viable Addition or Flights of Fancy?
    ArticleeVTOLs in Travel: Viable Addition or Flights of Fancy?
    Published: June 2023
    Electric Vertical Takeoff and Landing aircraft – “eVTOLs” – offer the promise of next-generation air...
    AirCar Rental & Ground Transportation
    Article
    Generative AI: Transforming the Travel Cycle
    ArticleGenerative AI: Transforming the Travel Cycle
    Published: June 2023
    Online Travel Agencies
    Article
    No Travel Experience Necessary: More Outsiders Enter the OTA Market
    ArticleNo Travel Experience Necessary: More Outsiders Enter the OTA Market
    Published: May 2023
    Non-travel brands, such as financial institutions, retailers and loyalty clubs must really want to get...
    Online Travel Agencies
    Article
    Under the Influence: Social Media’s Role in Trip Planning and Inspiration
    ArticleUnder the Influence: Social Media’s Role in Trip Planning and Inspiration
    Published: May 2023
    Travel is alive and buzzing in the social media ecosystem. Users, brands and influencers are all...
    AirHotels & LodgingOnline Travel Agencies
    Article
    Travel Experiences: Operator and Consumer Trends
    ReportTravel Experiences: Operator and Consumer Trends
    Published: December 2022
    The in-destination industry, which comprises day tours, activities, attractions and related leisure...
    Online Travel AgenciesTours & Packages
    Report
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