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What's important to your consumers is important to you. Phocuswright's research on consumer technology, social media, booking tendencies, brand loyalty and all other traveler decisions will help you stay abreast of consumer trends.

ReportOnline Travel Tracker: South African Spectrum
Published: April 2026
Who controls travel in the world’s fastest-moving markets? That’s the question at the heart of the...
Report

ReportQuiet Luxury in Motion: The Indulgent Explorer Mindset
Published: April 2026
Phocuswright’s Quiet Luxury in Motion: The Indulgent Explorer Mindset is part of a comprehensive...
Report

ArticleChinese OTAs Deploy AI for Big Global Push
Published: March 2026
Chinese OTAs Deploy AI for Big Global Push traces how major Chinese intermediaries are pairing a...
Article

ReportThe AI Surge: Travel's Fastest Behavioral Shift in a Decade
Published: March 2026
Phocuswright’s The AI Surge: Travel's Fastest Behavioral Shift in a Decade is part of a comprehensive...
Report

ReportA Market Rewired: Ten Structural Shifts Redefining Asia Pacific Travel
Published: March 2026
A Market Rewired: Ten Structural Shifts Redefining Asia Pacific Travel examines how systems...
Report
ReportOnline Travel Tracker: Indonesia Explored
Published: March 2026
Who controls travel in the world’s fastest-moving markets and segments? That’s the question at the...
Report
ReportOnline Travel Tracker: Vietnam Revealed
Published: March 2026
The Online Travel Tracker, a new monthly market briefing developed by Phocuswright’s sister brand WiT...
Report

ReportThe Outlook for Travel Experiences 2019–2029
Published: February 2026
The Outlook for Travel Experiences 2019–2029, produced jointly by Phocuswright and Arival, sizes and...
Report

ReportTravel Innovation and Technology Trends 2026
Published: February 2026
Phocuswright’s Travel Innovation and Technology Trends 2026 aims to provide an in-depth overview of...
Report

ReportTravel Loyalty in 2026: What Consumers Want, What Brands Deliver
Published: January 2026
Drawing on a comprehensive survey of U.S. leisure travelers, this three-part research series examines...
Report