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What's important to your consumers is important to you. Phocuswright's research on consumer technology, social media, booking tendencies, brand loyalty and all other traveler decisions will help you stay abreast of consumer trends.
ReportThe AI Surge: Travel's Fastest Behavioral Shift in a Decade
Published: March 2026
Phocuswright’s The AI Surge: Travel's Fastest Behavioral Shift in a Decade is part of a comprehensive...
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ReportA Market Rewired: Ten Structural Shifts Redefining Asia Pacific Travel
Published: March 2026
A Market Rewired: Ten Structural Shifts Redefining Asia Pacific Travel examines how systems...
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ReportOnline Travel Tracker: Indonesia Explored
Published: March 2026
Who controls travel in the world’s fastest-moving markets and segments? That’s the question at the...
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ReportOnline Travel Tracker: Vietnam Revealed
Published: March 2026
The Online Travel Tracker, a new monthly market briefing developed by Phocuswright’s sister brand WiT...
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ReportThe Outlook for Travel Experiences 2019–2029
Published: February 2026
The Outlook for Travel Experiences 2019–2029, produced jointly by Phocuswright and Arival, sizes and...
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ReportTravel Innovation and Technology Trends 2026
Published: February 2026
Phocuswright’s Travel Innovation and Technology Trends 2026 aims to provide an in-depth overview of...
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ReportTravel Loyalty in 2026: What Consumers Want, What Brands Deliver
Published: January 2026
Drawing on a comprehensive survey of U.S. leisure travelers, this three-part research series examines...
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ReportBudgets, Barriers and the Race to Agentic AI
Published: January 2026
Based on a global survey of senior travel executives, this research examines where gen AI and agentic...
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ReportGetting With the Program: Membership, Usage and Perceptions of Travel Loyalty Schemes
Published: January 2026
Phocuswright’s Getting With the Program: Membership, Usage and Perceptions of Value for Travel Loyalty...
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ReportPlaying Favorites: What Makes a Go-To Brand in Travel, and Why Do Customers Stray?
Published: December 2025
Phocuswright’s Playing Favorites: What Makes a Go-To Brand in Travel, and Why Do Customers Stray? is...
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