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What's important to your consumers is important to you. Phocuswright's research on consumer technology, social media, booking tendencies, brand loyalty and all other traveler decisions will help you stay abreast of consumer trends.

ArticleHealth and Immunity Passports: Can Travel Get it Right?
Published: March 2021
In the midst of a global pandemic that has greatly restricted the ability to travel and caused many...
Article

ReportLoyalty Programs Revisited: Hotels, Airlines and OTAs
Published: March 2021
Loyalty programs have attracted some of the most avid and experienced travelers. Airlines and hotels...
Report

ReportGlobal Air Trends: February 2021
Published: March 2021
When the coronavirus pandemic hit, airline traffic and demand disappeared almost overnight. In their...
Report

ArticleEnd-to-End Touchless Journeys
Published: March 2021
As the travel industry continues to emerge from the COVID-19 pandemic, technologies that were once...
Article

ReportLoyalty Programs Revisited: Key Metrics and the Impact of COVID-19
Published: March 2021
Loyalty programs have been a part of travel since the early 1980s, offering travelers mileage-based...
Report

ReportTravel Innovation and Technology Trends 2021
Published: January 2021
Each year, Phocuswright publishes a content series that identifies some of the most significant trends...
Report

ReportGlobal Air Trends: January 2021
Published: January 2021
When the coronavirus pandemic hit, airline traffic and demand disappeared almost overnight. In their...
Report

ReportGlobal Air Trends November 2020
Published: December 2020
When the coronavirus pandemic hit, airline traffic and demand disappeared almost overnight. In their...
Report
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ArticleA Year in Travel: Charting the Travel Industry's Path to Recovery
Published: December 2020
This joint report by Tripadvisor and Phocuswright charts the shifting trends in traveler demand and...
Article

ReportU.S. Meetings and Event Travel: Where They Work, Stay and Play
Published: November 2020
The meetings and event industry has been a particularly hard-hit subset of the travel industry during...
Report