Research Topics Consumer Research

Latest on Consumer Research

What's important to your consumers is important to you. Phocuswright's research on consumer technology, social media, booking tendencies, brand loyalty and all other traveler decisions will help you stay abreast of consumer trends.

    U.S. Consumer Travel 2021: An Overview
    ReportU.S. Consumer Travel 2021: An Overview
    Published: May 2021
    In 2020, U.S. leisure travel plummeted as a direct result of the coronavirus pandemic. The industry...
    Report
    For Real Recovery, Digitization is a Must
    ArticleFor Real Recovery, Digitization is a Must
    Published: April 2021
    The global pandemic has negatively affected almost all industries, with travel being particularly hard...
    Article
    Loyalty Programs Revisited: Tapping Into Travel Credit Cards
    ReportLoyalty Programs Revisited: Tapping Into Travel Credit Cards
    Published: April 2021
    Though consumer adoption of travel loyalty programs is high, the infrequency of travel can limit...
    Report
    Global Air Trends: March 2021
    ArticleGlobal Air Trends: March 2021
    Published: April 2021
    Part of Phocuswright's Road to Recovery series, this spotlight features data on airline seat capacity...
    Article
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