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Consumer Research
Latest on Consumer Research
What's important to your consumers is important to you. Phocuswright's research on consumer technology, social media, booking tendencies, brand loyalty and all other traveler decisions will help you stay abreast of consumer trends.
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ArticleNo Travel Experience Necessary: More Outsiders Enter the OTA Market
Published: May 2023
Non-travel brands, such as financial institutions, retailers and loyalty clubs must really want to get...
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ArticleUnder the Influence: Social Media’s Role in Trip Planning and Inspiration
Published: May 2023
Travel is alive and buzzing in the social media ecosystem. Users, brands and influencers are all...
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