Research Topics Consumer Research

Latest on Consumer Research

What's important to your consumers is important to you. Phocuswright's research on consumer technology, social media, booking tendencies, brand loyalty and all other traveler decisions will help you stay abreast of consumer trends.

    GenAI and Emerging Tech Use Among Travelers
    ArticleGenAI and Emerging Tech Use Among Travelers
    Published: January 2024
    This article is derived from the findings of Phocuswright’s 2023 consumer travel surveys in Europe,...
    Article
    Far From the Madding Crowd? The Truth About Overtourism and Dispersal
    ReportFar From the Madding Crowd? The Truth About Overtourism and Dispersal
    Published: December 2023
    Phocuswright’s Far From the Madding Crowd? The Truth About Overtourism and Dispersal is part of a...
    Report
    Europe Consumer Travel 2023: Major Markets Compared
    ReportEurope Consumer Travel 2023: Major Markets Compared
    Published: December 2023
    This report is based on a comprehensive survey of U.K., France, Germany, Italy and Spain consumers who...
    Report
    Sustainability in Travel Report 2023
    ReportSustainability in Travel Report 2023
    Published: November 2023
    Phocuswright’s Sustainability in Travel Report 2023 is a comprehensive consumer research study focused...
    Report
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