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What's important to your consumers is important to you. Phocuswright's research on consumer technology, social media, booking tendencies, brand loyalty and all other traveler decisions will help you stay abreast of consumer trends.
ArticleEmerging Models in Hospitality: On-Demand, Micro and Pop-Up
Published: June 2020
On-demand, micro and pop-up hospitality are three models in lodging which for years have been inching...
Article
ReportTravel Activities: Planning and Booking Go Digital
Published: May 2020
Travel activities – the collection of tours, activities and attractions that destinations offer – have...
Report
ReportThe State of Travel Startups 2020: Impact of COVID-19
Published: May 2020
The global outbreak of COVID-19 is an unprecedented disruptive event for the travel industry. Travel...
Report
.jpg "U.S. Short Term Rentals Special Project (2019)")
VideosU.S. Short Term Rentals Special Project (2019)
Published: December 2019
Following a decade of rapid growth and profound change, the U.S. short-term rental market is now...
Videos
(1)/report_U-S-Consumer-Travel-2019-Core-Consumer-Metrics.jpg "U.S. Consumer Travel 2019: Core Consumer Metrics")
ReportU.S. Consumer Travel 2019: Core Consumer Metrics
Published: July 2019
Each year, the U.S. leisure travel population fluctuates due to economic conditions as well as...
Report
(1)/report_U-S-Consumer-Travel-2019-Shopping-and-Booking.jpg "U.S. Consumer Travel 2019: Shopping and Booking")
ReportU.S. Consumer Travel 2019: Shopping and Booking
Published: July 2019
Numerous factors impact where and how travelers shop. Travel product plays a role, and so does age. In...
Report
(1)/report_U-S-Consumer-Travel-2019-Travel-Product-Consumption.jpg "U.S. Consumer Travel 2019: Travel Product Consumption")
ReportU.S. Consumer Travel 2019: Travel Product Consumption
Published: July 2019
Although a smaller share of Americans traveled for leisure in 2018 compared to the previous year, some...
Report
(1)/report_U-S-Consumer-Travel-Report-2019-Series.jpg "U.S. Consumer Travel Report 2019 (Series)")
ReportU.S. Consumer Travel Report 2019 (Series)
Published: July 2019
A variety of factors influence where and how U.S. leisure travelers shop and book their trips. In...
Report
(1)/report_Destination-Decision-How-Travelers-Choose-Where-to-Go.jpg "Destination Decision: How Travelers Choose Where to Go")
ReportDestination Decision: How Travelers Choose Where to Go
Published: May 2019
From perfectly filtered social media posts to heartfelt recollections of friends, visually stunning...
Report
InfographicDestination Selection Trends Among U.S. Travelers
Published: April 2019
U.S. travelers only take a few leisure trips a year, but travel is rarely far from their minds. Mobile...
Infographic
