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Latest on Consumer Research
What's important to your consumers is important to you. Phocuswright's research on consumer technology, social media, booking tendencies, brand loyalty and all other traveler decisions will help you stay abreast of consumer trends.
Article
ArticleNo Travel Experience Necessary: More Outsiders Enter the OTA Market
Published: May 2023
Non-travel brands, such as financial institutions, retailers and loyalty clubs must really want to get...
Article
ArticleUnder the Influence: Social Media’s Role in Trip Planning and Inspiration
Published: May 2023
Travel is alive and buzzing in the social media ecosystem. Users, brands and influencers are all...
Article
.jpg?n=1273&tr=w-337%2Ch-257%2Cfo-auto "Travel Experiences: Operator and Consumer Trends")
ReportTravel Experiences: Operator and Consumer Trends
Published: December 2022
The in-destination industry, which comprises day tours, activities, attractions and related leisure...
Report
ReportGlobal Short-Term Rentals 2022-2026
Published: December 2022
Phocuswright’s Global Short-Term Rentals 2022-2026 presents market sizing and projections for the...
Report
.jpg?tr=w-337%2Ch-257%2Cfo-auto "U.S. Consumer Travel 2022: Shopping and Booking")
ReportU.S. Consumer Travel 2022: Shopping and Booking
Published: October 2022
In 2021, the U.S. travel industry finally showed signs of life again, with consumers glad to take...
Report
