Research Topics Consumer Research

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What's important to your consumers is important to you. Phocuswright's research on consumer technology, social media, booking tendencies, brand loyalty and all other traveler decisions will help you stay abreast of consumer trends.

    No Travel Experience Necessary: More Outsiders Enter the OTA Market
    ArticleNo Travel Experience Necessary: More Outsiders Enter the OTA Market
    Published: May 2023
    Non-travel brands, such as financial institutions, retailers and loyalty clubs must really want to get...
    Article
    Under the Influence: Social Media’s Role in Trip Planning and Inspiration
    ArticleUnder the Influence: Social Media’s Role in Trip Planning and Inspiration
    Published: May 2023
    Travel is alive and buzzing in the social media ecosystem. Users, brands and influencers are all...
    Article
    Travel Experiences: Operator and Consumer Trends
    ReportTravel Experiences: Operator and Consumer Trends
    Published: December 2022
    The in-destination industry, which comprises day tours, activities, attractions and related leisure...
    Report
    Global Short-Term Rentals 2022-2026
    ReportGlobal Short-Term Rentals 2022-2026
    Published: December 2022
    Phocuswright’s Global Short-Term Rentals 2022-2026 presents market sizing and projections for the...
    Report
    U.S. Consumer Travel 2022: Shopping and Booking
    ReportU.S. Consumer Travel 2022: Shopping and Booking
    Published: October 2022
    In 2021, the U.S. travel industry finally showed signs of life again, with consumers glad to take...
    Report
    U.S. Consumer Travel 2022: An Overview
    ReportU.S. Consumer Travel 2022: An Overview
    Published: October 2022
    In 2021, the U.S. travel industry finally showed signs of life again, with consumers eager to jump...
    Report
    U.S. Consumer Travel 2022: Travel Product Consumption
    ReportU.S. Consumer Travel 2022: Travel Product Consumption
    Published: October 2022
    After extended lockdowns, COVID anxiety, and hesitation to travel, 2021 ushered in the start of a...
    Report
    U.S. Consumer Travel Report 2022 (Series)
    ReportU.S. Consumer Travel Report 2022 (Series)
    Published: October 2022
    U.S. travelers returned to their travel habits and preferences with a healthy appetite in 2021. While...
    Report
    Niche No More: European Short-Term Rentals
    ReportNiche No More: European Short-Term Rentals
    Published: April 2022
    Short-term rentals (STRs) have experienced a renewed interest among users and hosts alike. Despite the...
    Report
    U.S. Travel Market Report 2021-2025
    ReportU.S. Travel Market Report 2021-2025
    Published: April 2022
    The U.S. travel industry began its post-COVID recovery in 2021. Exceeding expectations, the market...
    Report
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