European Consumer Travel Report Sixth Edition
Travel plays a significant role in European culture. Even in the face of a weakening currency, consumers are relentless with their travel plans and more adults are packing their bags than ever before. Travelers are cutting back where they can, meaning fewer trips and packaged holidays. However, they are holding out for long, international excursions to new destinations. Together, France, Germany and the U.K. comprise approximately 60 % of the total European travel market, or €158 billion in gross bookings in 2015.
Phocuswright's European Consumer Travel Report Sixth Edition provides a detailed view of European traveler behaviors and purchase trends to help travel companies gauge how macroeconomic conditions are impacting the Europeans travel industry. The report tracks European travel trends across three key European markets – France, Germany and the U.K. – via a range of travel metrics. This report also provides insight into online/offline channels and features used during destination selection, travel shopping and purchasing, and measures the growing impact of mobile devices.
Key topics include:
- Analysis of general travel metrics by market, including travel incidence and expenditure, frequency and duration of trips, international travel and travel party composition
- The travel planning process – including online and offline channel usage across destination selection and shopping phases of travel planning
- Online/offline booking analysis by market, as well as online booking trends across key travel products including lodging, air and rail
- Key mobile trends, including mobile web penetration, current engagement and apps vs. mobile websites
Purchase Phocuswright's European Consumer Travel Report Sixth Edition to understand traveler preferences in the changing and dynamic travel landscapes in France, Germany and the U.K.