COVID-19: Why Some Consumers Won't Travel

Summary

As the coronavirus spread across the globe in early 2020, travel came to a complete halt. Now, with many countries reopened for business, cooped-up consumers can start planning leisure trips again. But are they ready?

Part of Phocuswright's COVID-19: Path to Recovery series, this research is based on a comprehensive survey of leisure travelers in the U.S., the U.K., Germany, France, Italy and Spain. This report explores why some consumers remain reluctant or unwilling to travel in light of the coronavirus pandemic, and dives into the key factors that will make them comfortable traveling again, including a reduced risk of infection, vaccine availability, safety protocols and more.

Also available:

• COVID-19: Travel Planning, Shopping and Booking
• COVID-19: Perceptions of Transport, Lodging, Cruise and Activities
• COVID-19: Path to Recovery (Series)