U.S. Online Travel Overview Eleventh Edition
SummaryThe U.S. travel industry is on a wild ride as the economy stalls and threats of a dreaded double-dip recession loom. After a dreadful 2009, demand for travel improved in 2010 and further increased into early 2011. Corporate travel rebounded nicely and leisure travelers, tired of "staycations," booked their summer holidays. Yet with economic uncertainty lingering, the outlook for 2012 remains guarded.
Phocuswright's U.S. Online Travel Overview Eleventh Edition is a comprehensive analysis of the U.S. travel industry, providing market sizing and growth forecasts through 2013. The report focuses on the U.S. online leisure/unmanaged business travel marketplace, highlighting marketing and distribution trends for all travel segments including air, hotel, car rental, vacation packaging, rail and cruise. It tracks distribution shifts among supplier websites and online travel agencies, as well as major offline channels. The report analyzes trends in market share, technological innovation and consumer behavior to provide a detailed overview of travel distribution in the U.S.
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Carroll Rheem, Phocuswright's director, research:
Size of the U.S. total and online travel markets
Market forecasts through 2013
Distribution patterns by segment and channel
In-depth analysis of air, hotel, car rental, vacation packaging, rail and cruise segments
Consumer and technology trends influencing travel marketing and distribution
Impact of macroeconomic changes
Phocuswright has followed the evolution of online travel purchasing from its inception. Phocuswright's U.S. Online Travel Overview Eleventh Edition is the industry standard for sizing and forecasting, providing deep, actionable insights into the U.S. travel market.
Hotel & Lodging
Online Travel Agencies
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