our analysts

Carroll Rheem

Ms. Rheem contributes in-depth market reports, survey findings, and analysis for PhoCusWright's Global and European Edition Research Subscriptions, Special Reports and custom client needs in her role as senior director, research. As the author of PhoCusWright's Consumer Travel Report and Going Green: The Business Impact of Environmental Awareness on Travel, one of her core areas of focus is consumer research. Carroll also leverages her experience in hotel distribution for publications including PhoCusWright's U.S. Online Travel Overview, and oversees content for the PhoCusWright Research Subscription: European Edition. Prior to joining the team, Carroll spent six years working for Starwood Hotels and Resorts Worldwide in various positions encompassing hotel operations, sales and global online distribution. She holds a Master of Management in Hospitality from Cornell University and a BA in Economics from New York University.

Carroll Rheem's Areas of Research
Carroll Rheem has an extensive background in travel distribution and marketing. Her research expertise encompasses distribution trends as well as consumer travel trends. Carroll has a keen understanding of the mindset of the travelling consumer including their demographic and psychographic profile and searching, shopping and buying patterns.

Carroll on Travel Behavior


U.S. Business Traveler