Mary Pat SullivanLeisure Travel Analyst
New York, New York United States
Ms. Sullivan has been in the leisure travel industry for 25 years and provides marketing and industry relations consulting services for suppliers and retail organizations. Her responsibilities include advisory board building and management, focus group moderation, trade public relations and marketing plans, development of travel agency programs, and other services for top travel industry organizations. Mary Pat's past clients include: American Express Travel Related Services, Enterprise Rent-A-Car, Northstar Travel Media, Passport Online Inc., Starwood Hotels & Resorts, Tauck World Discovery, Walt Disney Travel Company, Phocuswright Inc., The Travel Industry Association, Xanterra Parks & Resorts, and others.
Previously vice president, marketing communications with The Travel Institute, she has also been a member of the travel industry publishing community since 1988. Mary Pat was publishing director of leisure travel news of Travel Counselor Magazine (The Travel Institute's official journal) and ASTA Agency Management Magazine, and began her career as a beat reporter covering Mexico. Mary Pat spent more than a dozen years in various reporting, editorial management and publishing roles. As part of her professional development, she earned her CTC in 1996 as part of The Travel Institute's first Executive Institute.
Mary Pat was on The Travel Institute Board of Trustees for six years and has held national posts on the Board of Directors of the Travel Industry Association, the national advisory board of the Academy of Travel and Tourism, and the Starwood Hotels & Resorts Leisure Advisory Board.
Areas of Research
Mary Pat's positions as a consultant and publisher make her an expert voice in the travel industry. Her insight provides guidance for major travel companies to navigate the complex leisure travel marketplace.
U.S. Cruise and Packaged Travel 2018Category: Market Overview & Sizing Published: December 2018 Analysts: Michael Coletta, Mary Pat Sullivan, Cathy Walsh US $995
The cruise and packaged travel segments are entirely leisure-driven, and each remain heavily dependent on traditional travel agency distribution. In 2018, the cruise market is projected to grow more...
U.S. Travel Agency Distribution Landscape 2016-2021Category: Market Overview & Sizing Published: November 2018 Analysts: Claudia Unger, Mary Pat Sullivan US $995
The rise of the internet, mobile platforms and a plethora of consumer-facing booking options have created an array of challenges for traditional travel agencies. Yet despite predictions to the contrary,...
U.S. Cruise and Packaged TravelCategory: Market Overview & Sizing Published: March 2018 Analysts: Michael Coletta, Mary Pat Sullivan, Maggie Rauch US $995
The cruise and packaged travel segments are entirely leisure-driven, and remain the two key segments where traditional travel agents are the most important distribution partners. Because of the overlap...
U.S. Online Travel Overview Thirteenth EditionCategory: Consumer Trends Published: November 2013 Analysts: Douglas Quinby, Mary Pat Sullivan, Lorraine Sileo, Maggie Rauch
After back-to-back years at or near double-digit growth, the U.S. travel market hit a plateau in 2012 and is projected to climb, though slowly, in 2013. Economic uncertainty in the next few years will...
Presentation: The Once and Future Agent: Phocuswright's Travel Agency Distribution Landscape 2009-2013Category: Market Overview & Sizing Published: April 2012 Analysts: Douglas Quinby, Mary Pat Sullivan
This recording and deck of Phocuswright's April 25 Webinar explores the traditional agency channel, identifying the key forces that shape agency distribution.
The Once and Future Agent: Travel Agency Distribution Landscape 2009-2013Category: Market Overview & Sizing Published: March 2012 Analysts: Douglas Quinby, Mary Pat Sullivan US $1,100
The total number of traditional travel agencies has declined dramatically since its peak in the late 1990s, but surviving agencies have reinvented their business models. The typical leisure agency today...