Ms. Sileo launched the research division of Phocuswright Inc. in 1998. She pioneered online travel metrics adopted as the industry standard for segmentation, sizing, forecasting, analysis and consumer planning behavior. Lorraine is quoted frequently in consumer and trade media including The New York Times and The Wall Street Journal and has authored numerous publications including Phocuswright's U.S. Online Travel Overview. Lorraine was previously an adjunct professor at New York University's Graduate Center for Hospitality, Tourism and Sports Management. She has analyzed the business and consumer digital marketplace for various publications and media companies for over 20 years.
Click here to download Lorraine's high resolution photo from the Phocuswright media gallery.
Areas of Research
Lorraine's extensive background and understanding of travel trends give her an ideal vantage point from which to forecast the financial and operational direction of the travel industry. Lorraine is a frequent speaker on performance trends and growth of U.S. and global travel markets.
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U.S. Hotel & Lodging 2018: Key Developments
Category: Market Overview & Sizing Published: December 2018 Analysts: Lorraine Sileo, Cathy WalshIt’s been roughly two years since many U.S. chains started offering lower rates to loyalty members, and these special rates are paying off – at least for some of the largest chains with robust loyalty...

U.S. Corporate Travel Report 2018-2022
Category: Business Travel Published: August 2018 Analysts: Claudia Unger, Lorraine Sileo US $1,295Thanks in part to rising business confidence, the U.S. corporate travel market is steadily increasing, and the managed travel segment now represents about a third of the total U.S. travel market. Online...

U.S. Online Travel Overview Seventeenth Edition
Category: Market Overview & Sizing Published: March 2018 Analysts: Lorraine Sileo, Maggie Rauch US $2,495The U.S. travel market enjoyed a solid 2017, with all segments experiencing growth of 1-5% over 2016. Overall, the market expanded 3%, with online sales outperforming the market as a whole. Many...

U.S. Hotel & Lodging: Loyalty Rates Make Impact
Category: Market Overview & Sizing Published: January 2018 Analysts: Lorraine Sileo US $1,250The U.S. hotel industry remains healthy, reaping the benefits of stronger economic growth and increased demand. Good fortune should continue, as forecasters predict record occupancy for U.S. hotels to...

Canadian Online Travel Overview Fourth Edition
Category: Market Overview & Sizing Published: December 2017 Analysts: Cathy Walsh, Alice Jong, Bing Liu, Lorraine Sileo US $995Despite the country’s uneven economic performance and a fluctuating Canadian dollar, the Canadian travel market has remained strong over the past several years and is projected to grow 6% in 2017. The...