It's been roughly two years since many U.S. chains started offering lower rates to loyalty members, and these special rates are paying off – at least for some of the largest chains with robust loyalty programs. As a result, hotels are now catching up to OTAs in terms of online distribution. Meanwhile, after years of double-digit growth in OTA sales, gains will fall to single digits in 2019 and beyond. This report explores the most notable trends and stories that are impacting the U.S. accommodations segment right now.
This report is available for purchase as a package with U.S. Hotel & Lodging 2018: Market Sizing and Landscape. Please
CLICK HERE for more information and to purchase.
Also available in the U.S. Online Travel Overview 2018 series: