Ms. Sileo launched the research division of Phocuswright Inc. in 1998. She pioneered online travel metrics adopted as the industry standard for segmentation, sizing, forecasting, analysis and consumer planning behavior. Lorraine is quoted frequently in consumer and trade media and has authored numerous publications including Phocuswright's U.S. Online Travel Overview. Lorraine is an advisory board member for Penn State School of Hospitality Management and was previously an adjunct professor at New York University's Graduate Center for Hospitality, Tourism and Sports Management. She has analyzed the business and consumer digital marketplace for various publications and media companies for over 25 years.
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Areas of Research
Lorraine's extensive background and understanding of travel trends give her an ideal vantage point from which to forecast the financial and operational direction of the travel industry. Lorraine is a frequent speaker on performance trends and growth of U.S. and global travel markets.
Canada Consumer Behavior and Travel Market Report 2022-2026
Category: Consumer Trends Published: November 2023 Analysts: Lorraine Sileo, Cathy Walsh US $1,795Phocuswright’s Canada Consumer Behavior and Travel Market Report 2022-2026 provides a complete view of the Canada travel market, including detailed market sizing and projections through 2026,...
Canada Travel Market Data Sheet 2022-2026
Category: Market Overview & Sizing Published: September 2023 Analysts: Lorraine Sileo, Coney DongreThis data sheet provides quick and easy access to updated Canada travel market sizing data and projections from 2019-2026, including online and total markets, segments and key distribution channels.
U.S. Online Travel Agency Market Report 2022-2026
Category: Market Overview & Sizing Published: July 2023 Analysts: Charuta Fadnis, Lorraine Sileo US $795With the U.S. travel market continuing its post-pandemic rebound in 2022, online travel agencies (OTAs) comprised just over a fifth of the total U.S. market, with bookings up about 20% from pre-pandemic...
U.S. Cruise COVID-19 Update (April 2020)
Category: Market Overview & Sizing Published: April 2020 Analysts: Lorraine Sileo US $299The U.S. cruise industry had its best year yet in 2019, as cruise lines launched new ships and used aggressive marketing efforts to drive cruise vacations among U.S. travelers. With the U.S. economy...
U.S. Hotel and Lodging COVID-19 Update (April 2020)
Category: Market Overview & Sizing Published: April 2020 Analysts: Lorraine Sileo US $299The hospitality industry was already feeling signs of a possible recession before COVID-19 did its damage. When the pandemic initially struck the U.S., hotels tried to hang on, even as major conferences...
