Ms. Sileo launched the research division of Phocuswright Inc. in 1998. She pioneered online travel metrics adopted as the industry standard for segmentation, sizing, forecasting, analysis and consumer planning behavior. Lorraine is quoted frequently in consumer and trade media and has authored numerous publications including Phocuswright's U.S. Online Travel Overview. Lorraine is an advisory board member for Penn State School of Hospitality Management and was previously an adjunct professor at New York University's Graduate Center for Hospitality, Tourism and Sports Management. She has analyzed the business and consumer digital marketplace for various publications and media companies for over 25 years.
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Areas of Research
Lorraine's extensive background and understanding of travel trends give her an ideal vantage point from which to forecast the financial and operational direction of the travel industry. Lorraine is a frequent speaker on performance trends and growth of U.S. and global travel markets.
Presentation: Mobile Hits The Mainstream
Category: Mobile Published: March 2012 Analysts: Carroll Rheem, Lorraine Sileo, Norm RoseMarch 22, 2012 Webinar Recording and Deck With smartphone usage among U.S. travelers surging past the 50% mark, the mobile platform has not only matured, but is now influencing every stage of the travel...
U.S. Online Travel Overview Eleventh Edition: Airlines
Category: Market Overview & Sizing Published: November 2011 Analysts: Ivan Bekkers, Douglas Quinby, Lorraine SileoPhocuswright's U.S. Online Travel Overview Eleventh Edition: Airlines provides an in-depth look at the current state of the U.S. airline market and projects future performance, with market sizing and...
U.S. Online Travel Overview Eleventh Edition: Hotels & Lodging
Category: Market Overview & Sizing Published: November 2011 Analysts: Carroll Rheem, Douglas Quinby, Lorraine SileoPhocuswright's U.S. Online Travel Overview Eleventh Edition: Hotels & Lodging provides an in-depth look at the current state of the U.S. hotel market and projects future performance, with market sizing...
U.S. Online Travel Overview Eleventh Edition: Online Travel Agencies
Category: Market Overview & Sizing Published: November 2011 Analysts: Carroll Rheem, Douglas Quinby, Lorraine SileoPhocuswright's U.S. Online Travel Overview Eleventh Edition: Online Travel Agencies provides an in-depth look at the current state of the U.S. online travel agency (OTA) market and projects future...
U.S. Online Travel Overview Eleventh Edition
Category: Market Overview & Sizing Published: November 2011 Analysts: Douglas Quinby, Carroll Rheem, Mary Pat Sullivan, Cathy Walsh, Ivan Bekkers, Chetan Kapoor, Lorraine SileoPhocuswright has followed the evolution of online travel purchasing from its inception. Phocuswright’s U.S. Online Travel Overview Eleventh Edition is the industry standard for sizing and forecasting,...
