Analyst Lorraine Sileo

Lorraine Sileo

Senior Analyst and Founder, Phocuswright ResearchLorraine Sileo

New York, New York United States

Ms. Sileo launched the research division of Phocuswright Inc. in 1998. She pioneered online travel metrics adopted as the industry standard for segmentation, sizing, forecasting, analysis and consumer planning behavior. Lorraine is quoted frequently in consumer and trade media including The New York Times and The Wall Street Journal and has authored numerous publications including Phocuswright's U.S. Online Travel Overview. Lorraine was previously an adjunct professor at New York University's Graduate Center for Hospitality, Tourism and Sports Management. She has analyzed the business and consumer digital marketplace for various publications and media companies for over 20 years.

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Areas of Research
Lorraine's extensive background and understanding of travel trends give her an ideal vantage point from which to forecast the financial and operational direction of the travel industry. Lorraine is a frequent speaker on performance trends and growth of U.S. and global travel markets.

Travel Research From Lorraine Sileo

Presentation: Mapping the Global Online Travel Landscape

Presentation: Mapping the Global Online Travel Landscape

Category: Market Overview & Sizing Published: September 2014 Analysts: Luke Bujarski, Lorraine Sileo, Maggie Rauch

Presentation deck and audio recording of the September 10, 2014 webinar. Phocuswright experts share data and insights on online and total travel bookings, online travel agencies, market sizing and...

Presentation: The Changing Tide of Travel Ad Spend

Presentation: The Changing Tide of Travel Ad Spend

Category: Destination & Activities Marketing Published: August 2014 Analysts: Tom Powell, Lorraine Sileo

Presentation deck and audio recording of the August 6, 2014 webinar. Phocuswright analysts explore the digital disruptions in the U.S. travel advertising market.

Global Online Travel Overview Third Edition Market Sheet

Global Online Travel Overview Third Edition Market Sheet

Category: Market Overview & Sizing Published: July 2014 Analysts: Deepak Jain, David Juman, Lorraine Sileo

While online travel transactions were once completely dominated by the more mature markets of the U.S. and Europe, today travelers all across the globe routinely book their trips online. Yet despite the...

Global Online Travel Overview Third Edition

Global Online Travel Overview Third Edition

Category: Market Overview & Sizing Published: July 2014 Analysts: David Juman, Lorraine Sileo US $995

While online travel transactions were once completely dominated by the more mature markets of the U.S. and Europe, today travelers all across the globe routinely book their trips online. Yet despite the...

Destination Unknown: How U.S. and European Travelers Decide Where to Go 2013

Destination Unknown: How U.S. and European Travelers Decide Where to Go 2013

Category: Destination & Activities Marketing Published: February 2014 Analysts: Marcello Gasdia, John DiStefano, Lorraine Sileo US $995

During trip planning, travelers are influenced by a complex interplay of channels, websites and devices. While traditional points of influence, such as brick-and-mortar outlets, still hold sway, online...

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