Ms. Sileo launched the research division of Phocuswright Inc. in 1998. She pioneered online travel metrics adopted as the industry standard for segmentation, sizing, forecasting, analysis and consumer planning behavior. Lorraine is quoted frequently in consumer and trade media including The New York Times and The Wall Street Journal and has authored numerous publications including Phocuswright's U.S. Online Travel Overview. Lorraine was previously an adjunct professor at New York University's Graduate Center for Hospitality, Tourism and Sports Management. She has analyzed the business and consumer digital marketplace for various publications and media companies for over 20 years.
Click here to download Lorraine's high resolution photo from the Phocuswright media gallery.
Areas of Research
Lorraine's extensive background and understanding of travel trends give her an ideal vantage point from which to forecast the financial and operational direction of the travel industry. Lorraine is a frequent speaker on performance trends and growth of U.S. and global travel markets.

Travel's New Digital Funnel: How Consumer Buying Continues to Evolve
Category: Consumer Trends Published: November 2015 Analysts: Marcello Gasdia, Lorraine SileoDownload the presentation deck and audio recording of the October 29, 2015 webinar - in partnership with Third Door Media - to understand the new digital funnel and leverage it to connect with travelers...

Independent Lodging Market: Marketing, Distribution and Technology Strategies for Non-Branded Properties
Category: Market Overview & Sizing Published: October 2015 Analysts: Peter O'Connor, Ralph Merten, Felica Eisenbeis, Lorraine Sileo US $895Independent properties vary widely in terms of their size, structure and resources. While they are in the minority in the U.S., they dominate the European hospitality market. This report represents an...

Middle East Online Travel Overview Second Edition
Category: Market Overview & Sizing Published: August 2015 Analysts: Mona Faraj, Charuta Fadnis, Colie Hoffman, Jeff Strachan, Shadi Kaddoura, Lorraine SileoThe Middle East travel market is poised for enormous growth in the next three years, both online and off. High Internet penetration, improving technology infrastructure and a young population with an...

U.S. Online Travel Agencies 1Q15: When Expedia and Priceline Corner the Market...
Category: Market Overview & Sizing Published: June 2015 Analysts: Chetan Kapoor, Lorraine Sileo US $350U.S. public online travel agencies (OTAs) began their 2015 campaign on a strong note. While aggregate gross bookings for the three publicly listed U.S. OTAs – Expedia, Orbitz and Priceline – rose 14%,...

European Online Travel Overview Tenth Edition
Category: Market Overview & Sizing Published: December 2014 Analysts: Luke Bujarski, Colie Hoffman, David Juman, Ralph Merten, Friederike Winkowski, Donna Airoldi, Jesus Salgado Criado, Karen Burka, Peter O'Connor, Stanislas Feminier, Lorraine Sileo US $2,495Phocuswright's European Online Travel Overview Tenth Edition provides comprehensive analysis, sizing and forecasts for the region's total and online leisure and unmanaged business travel markets. The...