Ms. Sileo launched the research division of Phocuswright Inc. in 1998. She pioneered online travel metrics adopted as the industry standard for segmentation, sizing, forecasting, analysis and consumer planning behavior. Lorraine is quoted frequently in consumer and trade media including The New York Times and The Wall Street Journal and has authored numerous publications including Phocuswright's U.S. Online Travel Overview. Lorraine was previously an adjunct professor at New York University's Graduate Center for Hospitality, Tourism and Sports Management. She has analyzed the business and consumer digital marketplace for various publications and media companies for over 20 years.
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Areas of Research
Lorraine's extensive background and understanding of travel trends give her an ideal vantage point from which to forecast the financial and operational direction of the travel industry. Lorraine is a frequent speaker on performance trends and growth of U.S. and global travel markets.
Destination Unknown: How U.S. and European Travelers Decide Where to Go 2013
Category: Destination & Activities Marketing Published: February 2014 Analysts: Marcello Gasdia, John DiStefano, Lorraine Sileo US $995During trip planning, travelers are influenced by a complex interplay of channels, websites and devices. While traditional points of influence, such as brick-and-mortar outlets, still hold sway, online...
U.S. Online Travel Overview Thirteenth Edition: Hotels & Lodging
Category: Market Overview & Sizing Published: December 2013 Analysts: Maggie Rauch, Lorraine SileoU.S. hotels continued to outshine the industry as a whole in 2012. Increased marketing spend by suppliers and online travel agencies, the availability of vast and appealing content, and high mobile...
U.S. Online Travel Overview Thirteenth Edition
Category: Consumer Trends Published: November 2013 Analysts: Douglas Quinby, Mary Pat Sullivan, Lorraine Sileo, Maggie RauchAfter back-to-back years at or near double-digit growth, the U.S. travel market hit a plateau in 2012 and is projected to climb, though slowly, in 2013. Economic uncertainty in the next few years will...
Payment Unsettled: Cost Opportunity and Disruption in Travel's Complex Payment Landscape
Category: Market Overview & Sizing Published: October 2013 Analysts: Douglas Quinby, Michael Gerra, Caryn Smith, Ivan Bekkers, Chetan Kapoor, Lorraine Sileo, Maggie Rauch US $695Once the traveler’s wallet is out, an efficient, effective payment experience – or lack of one – can make the difference between winning and losing a sale. New technology and heightened consumer...
Presentation: Passion for Powder: Understanding the U.S. Ski Traveler
Category: Consumer Trends Published: October 2013 Analysts: Douglas Quinby, Lorraine SileoLearn about U.S. skiers and ski travelers with this October 4, 2013 Phocuswright webinar deck and recording. Phocuswright analysts explore the demographics, attitudes and behaviors of this unique travel...