Ms. Sileo launched the research division of Phocuswright Inc. in 1998. She pioneered online travel metrics adopted as the industry standard for segmentation, sizing, forecasting, analysis and consumer planning behavior. Lorraine is quoted frequently in consumer and trade media including The New York Times and The Wall Street Journal and has authored numerous publications including Phocuswright's U.S. Online Travel Overview. Lorraine was previously an adjunct professor at New York University's Graduate Center for Hospitality, Tourism and Sports Management. She has analyzed the business and consumer digital marketplace for various publications and media companies for over 20 years.
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Areas of Research
Lorraine's extensive background and understanding of travel trends give her an ideal vantage point from which to forecast the financial and operational direction of the travel industry. Lorraine is a frequent speaker on performance trends and growth of U.S. and global travel markets.
U.S. Online Travel Overview Fifteenth Edition
Category: Market Overview & Sizing Published: January 2016 Analysts: Maggie Rauch, Robert Cole, Michael Coletta, Lorraine Sileo US $2,495As the post-recession U.S. economy becomes steadier, travel has enjoyed the ride. While demand is high for all types of travel – domestic, inbound and outbound – the impact on the bottom line varies by...
Independent Lodging: Lost Opportunities?
Category: Market Overview & Sizing Published: December 2015 Analysts: Michaela Papenhoff, Lorraine SileoDownload the presentation deck and audio recording of the November 10, 2015 webinar. Phocuswright and h2c shed light on the challenges and preferences of independent properties to provide a better...
Travel's New Digital Funnel: How Consumer Buying Continues to Evolve
Category: Consumer Trends Published: November 2015 Analysts: Marcello Gasdia, Lorraine SileoDownload the presentation deck and audio recording of the October 29, 2015 webinar - in partnership with Third Door Media - to understand the new digital funnel and leverage it to connect with travelers...
Independent Lodging Market: Marketing, Distribution and Technology Strategies for Non-Branded Properties
Category: Market Overview & Sizing Published: October 2015 Analysts: Peter O'Connor, Ralph Merten, Felica Eisenbeis, Lorraine Sileo US $895Independent properties vary widely in terms of their size, structure and resources. While they are in the minority in the U.S., they dominate the European hospitality market. This report represents an...
Middle East Online Travel Overview Second Edition
Category: Market Overview & Sizing Published: August 2015 Analysts: Mona Faraj, Charuta Fadnis, Colie Hoffman, Jeff Strachan, Shadi Kaddoura, Lorraine SileoThe Middle East travel market is poised for enormous growth in the next three years, both online and off. High Internet penetration, improving technology infrastructure and a young population with an...