Ms. Sileo launched the research division of Phocuswright Inc. in 1998. She pioneered online travel metrics adopted as the industry standard for segmentation, sizing, forecasting, analysis and consumer planning behavior. Lorraine is quoted frequently in consumer and trade media including The New York Times and The Wall Street Journal and has authored numerous publications including Phocuswright's U.S. Online Travel Overview. Lorraine was previously an adjunct professor at New York University's Graduate Center for Hospitality, Tourism and Sports Management. She has analyzed the business and consumer digital marketplace for various publications and media companies for over 20 years.
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Areas of Research
Lorraine's extensive background and understanding of travel trends give her an ideal vantage point from which to forecast the financial and operational direction of the travel industry. Lorraine is a frequent speaker on performance trends and growth of U.S. and global travel markets.

European Online Travel Overview Eleventh Edition Market Sheet
Category: Market Overview & Sizing Published: February 2016 Analysts: Ralph Merten, Charuta Fadnis, Lorraine SileoAs the region’s economic recovery continues, the European travel market is expanding, fueled by strong growth in online bookings. European travelers embrace digital channels for travel booking, and...

U.S. Hotel & Lodging: Intermediaries Rise Again
Category: Market Overview & Sizing Published: January 2016 Analysts: Lorraine Sileo, Maggie Rauch US $1,250The U.S. hotel and lodging sector continues to grow faster than the travel market as a whole. Room revenues were projected to jump 8% in 2015, and show no signs of slowing down. While online sales are...

U.S. Online Travel Overview Fifteenth Edition Market Sheet
Category: Market Overview & Sizing Published: January 2016 Analysts: Deepak Jain, Lorraine Sileo, Maggie RauchAs the post-recession U.S. economy becomes steadier, travel has enjoyed the ride. While demand is strong for all types of travel – domestic, inbound and outbound – the impact on the bottom line varies...

U.S. Online Travel Overview Fifteenth Edition
Category: Market Overview & Sizing Published: January 2016 Analysts: Maggie Rauch, Robert Cole, Michael Coletta, Lorraine Sileo US $2,495As the post-recession U.S. economy becomes steadier, travel has enjoyed the ride. While demand is high for all types of travel – domestic, inbound and outbound – the impact on the bottom line varies by...

Independent Lodging: Lost Opportunities?
Category: Market Overview & Sizing Published: December 2015 Analysts: Michaela Papenhoff, Lorraine SileoDownload the presentation deck and audio recording of the November 10, 2015 webinar. Phocuswright and h2c shed light on the challenges and preferences of independent properties to provide a better...