Ms. Jong joined the Phocuswright team in June 2016. With a B.S. in finance from the University of Illinois at Urbana-Champaign, she started her career in banking but chose to transition to an industry she was passionate about, earning a M.S. in travel and tourism management at NYU. She's since held a series of positions with various travel organizations, including HeBS Digital, Singapore Tourism Board and Travelzoo, bringing extensive hands-on experience in digital marketing and travel to inform Phocuswright's global research. As a yoga enthusiast with a major case of wanderlust, she also serves as a part-time yoga teacher and loves to travel to any destination off the beaten path.
Click here to download Alice's high resolution photo from the Phocuswright media gallery.
Travel Metasearch – Just Google It?
Category: Consumer Trends Published: November 2017 Analysts: Alice JongIt’s been one of digital travel’s hottest topics, and with good reason: nearly half of U.S. travelers now use it to shop for flights and hotels. So Phocuswright partnered with data analytics firm...
Public Online Travel Sites 1H 2017: Eyes on Rentals & Metasearch for Growth
Category: Market Overview & Sizing Published: October 2017 Analysts: Alice JongPublic online travel companies increasingly tried to be everything to everyone in the first half of 2017 (1H17), no longer satisfied with just sticking to the business of processing travel transactions...
Tours & Activities Come of Age: Global Travel Activities Marketplace 2014-2020
Category: Destination & Activities Marketing Published: July 2017 Analysts: Alice Jong, Bing Liu, Douglas Quinby US $995While the travel industry tends to be preoccupied with what’s happening in air and hotel, it’s the activities on the ground that inspire travelers to go places. Travel activities, the aggregate of...
2017 Phocus Forward: The Year Ahead in Digital Travel
Category: Consumer Trends Published: June 2017 Analysts: Maggie Rauch, Mark Blutstein, Alice Jong, Brandie Wright, Douglas QuinbyEmerging markets are advancing rapidly, private accommodation and in-destination activities are coming of age, and new technologies are reshaping online travel search, shop and book from the inside-out....
Online Travel Agencies 2H and Full Year 2016: Everyone’s Wearing Lots of Hats
Category: Market Overview & Sizing Published: May 2017 Analysts: Alice JongFollowing major global consolidation in 2015, the OTA landscape further morphed in 2016, albeit at less unsettling levels. Ctrip acquired Skyscanner, MakeMyTrip and Ibibo Group merged, Webjet sold Zuji,...