Short-term rentals 2025: Navigating the next phase of growth

Once a pandemic darling, the short-term rental (STR) sector now faces a new era marked by heightened competition, shifting traveler behavior and operational growing pains. As inventory expands and guest expectations evolve, how are hosts, property managers and platforms adapting?

In this free webinar Madeline List, Phocuswright’s manager of research and special projects, shares highlights from our recent report U.S. Short-Term Rentals 2025—a three-part series combining insights from hosts, property managers and travelers. We’ll explore how the STR market is responding to post-pandemic saturation, where opportunities lie in technology and service innovation and how guest preferences are shaping the path forward.

The presentation is followed by a discussion featuring Expedia Group's director of vacation rental partner success, Becca Glenn, and Avalara's general manager of lodging, Nicole Rogers, on the future of the STR landscape—from profitability pressures to platform power plays.

The following products are included in this report series:

• U.S. Short-Term Rentals 2025: Host and Property Manager Trends
• U.S. Short-Term Rentals 2025: B2B Technology and Distribution Landscape
• U.S. Short-Term Rentals 2025: Guest Attitudes and Decision Making

Interested in more? The Phocuswright Open Access research subscription gives you company-wide access to all of our expert-driven research reports and interactive data, so your team can identify emerging trends and seize new opportunities faster.

Our in-depth insights and analysis give you the confidence to act decisively, stay ahead of the curve, and outperform the competition.