Report Italian Online Travel Overview Thirteenth Edition

Italian Online Travel Overview Thirteenth Edition

Published:
November 2017
Research Type:
Report
Format:
HTML & PDF
Pages:
34
Figures:
28
Segments:
Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail
Regions:
Europe
US$795

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Summary

After a flat 2016, in which growth was stymied by uncertain political and economic outlook, rising consumer confidence and a groundswell of foreign tourists will lift Italy’s gross travel bookings 3% in 2017. And though online bookings are expected to grow at more than double the overall market rate, offline bookings – and Italy’s 9,000 traditional travel agencies – continue to play a key role in the country’s travel market. This report presents findings on the Italian leisure travel market, including sizing and projections from 2015-2021, analysis of key travel segments, distribution dynamics, major players, trends and more.

Specific topics include:

  • Size of the Italian leisure travel market, total vs. online
  • Market forecasts through 2021
  • Mobile bookings by segment
  • Supplier-direct vs. intermediary bookings
  • In-depth analysis of all major travel supplier segments
  • Major segment trends and players

Purchase Phocuswright's Italian Online Travel Overview Thirteenth Edition for key facts, figures and analysis on one of Europe’s most important travel markets.  

Also in this series: 

Analysts
Stanislas Feminier
Stanislas Feminier
David Juman
David Juman
Karen Burka
Karen Burka