Research Topics Tours and Activities

Latest on Tours and Activities

Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.

    Scandinavia Online Travel 2019: By the Numbers
    ReportScandinavia Online Travel 2019: By the Numbers
    Published: December 2019
    Rising smartphone penetration rates, coupled with nearly ubiquitous internet access will translate to...
    Report
    Italy Online Travel 2019: By the Numbers
    ReportItaly Online Travel 2019: By the Numbers
    Published: December 2019
    Led by Italy’s expansive network of traditional travel agents, offline distribution was projected to...
    Report
    Italy Online Travel 2018: By the Numbers
    ReportItaly Online Travel 2018: By the Numbers
    Published: November 2018
    Italy’s travel market is projected to climb 5-6% annually for the next several years, with online...
    Report
    France Online Travel Overview 2018
    ReportFrance Online Travel Overview 2018
    Published: November 2018
    While the French travel market is relatively fragmented overall, most segments are dominated by a...
    Report
    Italy Online Travel Overview 2019
    ReportItaly Online Travel Overview 2019
    Published: December 2019
    Italy’s travel market is on a strong upward trajectory, and the country remains one of the world’s top...
    Report
    Japan Online Travel Overview Tenth Edition
    ReportJapan Online Travel Overview Tenth Edition
    Published: May 2018
    Japan’s economy continues its journey through troubled waters with GDP growth hovering around a modest...
    Report
    Germany Online Travel 2018: By the Numbers
    ReportGermany Online Travel 2018: By the Numbers
    Published: December 2018
    Consolidation in Germany’s airline segment will contribute to a slight dip in gross travel bookings in...
    Report
    Scandinavia Online Travel 2018: Key Developments
    ReportScandinavia Online Travel 2018: Key Developments
    Published: November 2018
    Coupled with Scandinavia’s 98% internet and 78% smartphone penetration rates, the trend toward a...
    Report
    Italy Online Travel Overview 2018
    ReportItaly Online Travel Overview 2018
    Published: November 2018
    Italy is one of the world’s most popular travel destinations, with the vast majority of foreign...
    Report
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