Research Topics Tours and Activities

Latest on Tours and Activities

Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.

    U.K. Online Travel 2019: Key Developments
    ReportU.K. Online Travel 2019: Key Developments
    Published: October 2019
    Continuing uncertainty regarding Brexit has forced many U.K.-based travel companies – most notably...
    Report
    Travel Innovation and Technology Trends 2021
    ReportTravel Innovation and Technology Trends 2021
    Published: January 2021
    Each year, Phocuswright publishes a content series that identifies some of the most significant trends...
    Report
    Scandinavia Online Travel 2019: Key Developments
    ReportScandinavia Online Travel 2019: Key Developments
    Published: December 2019
    Scandinavia has become the center of climate activism over the past two years, with “flygskam” (or...
    Report
    Spain Online Travel 2019: Key Developments
    ReportSpain Online Travel 2019: Key Developments
    Published: December 2019
    The Spanish travel industry has celebrated several years of strong inbound visitation and a healthy...
    Report
    Spain Online Travel 2019: By the Numbers
    ReportSpain Online Travel 2019: By the Numbers
    Published: December 2019
    Though the Spanish travel market experienced rapid growth over the past several years as the country...
    Report
    Germany Online Travel Overview 2019
    ReportGermany Online Travel Overview 2019
    Published: November 2019
    With record-low unemployment and a growing reputation as a global travel destination, Germany is well...
    Report
    Spain Online Travel Overview 2019
    ReportSpain Online Travel Overview 2019
    Published: December 2019
    The travel industry is the engine of the Spanish economy, and represents the largest sector in the...
    Report
    Scandinavia Online Travel 2019: By the Numbers
    ReportScandinavia Online Travel 2019: By the Numbers
    Published: December 2019
    Rising smartphone penetration rates, coupled with nearly ubiquitous internet access will translate to...
    Report
    Europe Online Travel Overview 2019
    ReportEurope Online Travel Overview 2019
    Published: December 2019
    Though concerns over Brexit and several high-profile bankruptcies threatened to derail growth in some...
    Report
    Italy Online Travel 2019: By the Numbers
    ReportItaly Online Travel 2019: By the Numbers
    Published: December 2019
    Led by Italy’s expansive network of traditional travel agents, offline distribution was projected to...
    Report
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