Research Topics Tours and Activities

Latest on Tours and Activities

Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.

    U.S. Travel Agents: Optimism Abounds
    ReportU.S. Travel Agents: Optimism Abounds
    Published: February 2023
    Phocuswright has been researching the travel agency distribution landscape in the U.S. since 2006. Our...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingTours & PackagesTraditional Agencies & TMCs
    Report
    U.K. Travel Market Report 2022-2026
    ReportU.K. Travel Market Report 2022-2026
    Published: May 2023
    The U.K. continued its post-COVID recovery in 2022, with the reopening of international borders. The...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesRailTours & Packages
    Report
    Europe Travel Market Report 2022-2026
    ReportEurope Travel Market Report 2022-2026
    Published: June 2023
    The European travel market is still facing headwinds in its post-COVID recovery. Featuring nearly 69%...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesRailTours & Packages
    Report
    Eastern Europe Travel Market Report 2022-2026
    ReportEastern Europe Travel Market Report 2022-2026
    Published: May 2023
    The Eastern European travel market includes several key country markets: Russia, Poland, Ukraine,...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesRailTours & PackagesTraditional Agencies & TMCs
    Report
    U.S. Consumer Travel 2022: Travel Product Consumption
    ReportU.S. Consumer Travel 2022: Travel Product Consumption
    Published: October 2022
    After extended lockdowns, COVID anxiety, and hesitation to travel, 2021 ushered in the start of a...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingTours & Packages
    Report
    Germany Travel Market Report 2022-2026
    ReportGermany Travel Market Report 2022-2026
    Published: April 2023
    It was a mixed recovery year for German travelers, and in turn for the Germany travel market. While...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesRailTours & Packages
    Report
    The State of Travel Startups 2022
    ReportThe State of Travel Startups 2022
    Published: August 2022
    Phocuswright has tracked the digital travel startup landscape for well over a decade, and innovation...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesTours & Packages
    Report
    Eastern Europe Travel Market Data Sheet 2022-2026
    Market Data SheetEastern Europe Travel Market Data Sheet 2022-2026
    Published: April 2023
    This data sheet provides quick and easy access to updated Eastern Europe travel market sizing data and...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesRailTours & PackagesTraditional Agencies & TMCs
    Market Data Sheet
    Europe Travel Market Data Sheet 2022-2026
    Market Data SheetEurope Travel Market Data Sheet 2022-2026
    Published: June 2023
    This data sheet provides quick and easy access to updated Europe travel market sizing data and...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesRailTours & PackagesTraditional Agencies & TMCs
    Market Data Sheet
    The State of Innovation in Corporate Travel 2022
    ArticleThe State of Innovation in Corporate Travel 2022
    Published: October 2022
    Due to the pandemic, quarantines and remote working policies became the norm, slashing corporate...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesTours & Packages
    Article
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