Social Reimagined: Younger Travelers Transform the Role of Social in Travel

Summary

While social media has long had an impact on travel sharing and decision-making, the landscape has changed dramatically. Travelers (especially younger ones) now show a strong preference for sharing their travel experiences visually – through photos and video. This spotlight, part of the U.S. Traveler Technology Survey series, explores the impact of social networks on travel, including which sites are most used by travelers, how travelers share their experiences, and the impact of social media on travel decisions.

Also in this series: 

• The U.S. Mobile Traveler in 2017 ($495)
• U.S. Mobile Shopping and Booking ($495)
• The Role of Metasearch in the U.S. Travel Market ($495)
• Is the Mobile Web Dead? The State of Travel Apps in 2017 ($495)
• How U.S. Travelers Use Chat and Messaging ($495)