Is the Mobile Web Dead? The State of Travel Apps in 2017

Summary

Consumers are spending more and more time in fewer and fewer apps, and with good reason: Apps provide customer stickiness and powerful functionality advantages. But travel brands would be unwise to overlook the role of the mobile web. This spotlight, part of the U.S. Traveler Technology Survey series, delves into travelers' preferences for apps vs. the mobile web, uncovers the top reasons travelers turn to particular apps, and reviews the apps that are most popular with travelers today.

Also in this series: 

• The U.S. Mobile Traveler in 2017 ($495)
• U.S. Mobile Shopping and Booking ($495)
• Social Reimagined: Younger Travelers Transform the Role of Social in Travel ($495)
• The Role of Metasearch in the U.S. Travel Market ($495)
• How U.S. Travelers Use Chat and Messaging ($495)