Apart from the advent of the Internet itself, no phenomenon has both captivated and terrified travel executives as has the rise of mobile. Its impact continues to evolve – but the implications are profound.
The U.S. Mobile Traveler in 2017 provides travel companies and marketers with a comprehensive view of who these travelers are, how they travel, how they affect the industry and what brands they love. The Phocuswright research provides insight into traveler trends, how they shop and book on their mobile devices, how mobile affects them in-trip, in-destination and their payments.
Research highlights include:
- Analysis of U.S. online travelers' ownership and adoption of smartphones, including demographics and comfort level
- Detailed examination of mobile traveler trends, including trip incidence, length and spend, mobile shopping trends, and travel-related activities by device
- Discussion of the mobile payment revolution
- And more
Purchase Phocuswright's The U.S. Mobile Traveler in 2017 for an easy-to-read deck on everything you need to know about these travelers.