The U.S. Mobile Traveler in 2017

A U.S. Traveler Technology Survey report

The U.S. Mobile Traveler in 2017 Published February 2017 Analysts: Mark Blutstein, Douglas Quinby

 

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Research Type:
Format:
Slideshow & PDF
Pages:
38 slides

Apart from the advent of the Internet itself, no phenomenon has both captivated and terrified travel executives as has the rise of mobile. Its impact continues to evolve – but the implications are profound. This short report provides a complete view of the mobile traveler in 2017, including who they are, how they plan and shop for travel, how they use their device in-trip, and what it all means for travel brands and the industry overall.