Revenue-Boosting Tactics: Fair or Foul?

Summary

E-commerce has enabled a convenient and seamless experience for travelers when shopping for and purchasing products and services for their trips. While there are many positives, ever-increasing competitive pressure has driven some sellers to adopt online marketing and sales tactics that are being questioned, and in some cases no longer accepted by the public. This analysis explores some of the negative side effects of online travel pricing tactics, along with the great advantages that they have brought to travel and society.

This article is part of a content series that explores some of the most significant technology-driven issues or developments that will shape travel distribution this year and beyond. For more on these hot topics, check out Travel Innovation and Technology Trends 2020.