AI: What's Real and What's Not

Summary

There is no single technology that has more promise for true digital transformation of the travel industry than artificial intelligence (AI). Unfortunately, AI is also one of the most over-hyped emerging technologies. Though AI is solving real-world travel industry challenges, many of the predictions about the impact that AI will have on travel have been unrealistic and overblown. What separates the reality from the hype? This analysis explores the different types of AI being implemented, and their potential and implications for transforming travel.

Innovation in travel is more important than ever, and technology will play a pivotal role in market recovery and transformation. This article is part of a content series that explores some of the most significant technology-driven trends that will influence travel distribution in 2021 and beyond.