U.S. Online Travel Traffic Report 2013-2014
Phocuswright partnered with Millward Brown Digital to conduct a comprehensive analysis of online travel traffic trends in the U.S. This report sizes the U.S. online travel market by traffic and examines key trends in conversion, clickstream and site rankings. The study also includes analysis of maximum potential conversion, a unique metric developed by Millward Brown Digital to assess the potential conversion opportunity for a given set of traffic data by looking at the percentage of sessions or visitors to a website who ultimately make a booking within the same travel category.
- Size of the market (traffic) across air, hotel, online travel agencies, alternative accommodations, metasearch and more
- Mobile activity versus desktop – which devices travelers use during different stages of the trip lifecycle, and mobile's impact on website traffic
- A ranking of the five largest supplier websites
- Referral analysis and organic search's share of referral traffic
Purchase Phocuswright's U.S. Online Travel Traffic Report 2013-2014 for insight into industry website traffic trends and how to plan and optimize your media to increase your brand performance.
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An Open Access subscription provides company-wide access to the whole library of Phocuswright’s travel research and data visualization.Learn More
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With Open Access+, your company gets access to Phocuswright's full travel research library and data visualization PLUS Special Project deliverables.Learn More