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52 Results
    Social Media Usage Approach in Travel
    ReportSocial Media Usage Approach in Travel
    Published: June 2024
    Phocuswright’s Social Media Usage Approach in Travel is part of a comprehensive consumer research...
    Report
    Scroll, Heart, Fly: Social Media’s Impact on Travel 2024
    ReportScroll, Heart, Fly: Social Media’s Impact on Travel 2024
    Published: June 2024
    Phocuswright’s Scroll, Heart, Fly: Social Media’s Impact on Travel 2024 is a comprehensive consumer...
    Report
    From Buzzword to Bottom Line: Keeping Pace With Gen AI in Travel
    ArticleFrom Buzzword to Bottom Line: Keeping Pace With Gen AI in Travel
    Published: May 2024
    In 2023, generative AI (GenAI) took center stage in the travel industry, driving efforts to optimize...
    Article
    Green Dilemma: How Cutting Emissions Cuts Into Corporate Travel
    ArticleGreen Dilemma: How Cutting Emissions Cuts Into Corporate Travel
    Published: April 2024
    Amidst the technological evolution of COVID recovery, sustainability has become a cornerstone, with...
    Article
    Who Owns the Customer? How About the Customers Themselves!
    ArticleWho Owns the Customer? How About the Customers Themselves!
    Published: March 2024
    In the travel industry, the quest to "own the customer" through the collection of detailed profile and...
    Article
    At a Crossroads: Underappreciated Tech in Travel
    ArticleAt a Crossroads: Underappreciated Tech in Travel
    Published: March 2024
    Emerging technologies have undoubtedly revolutionized many industries, yet the travel industry has not...
    Article
    Travel Innovation and Technology Trends 2024
    ReportTravel Innovation and Technology Trends 2024
    Published: January 2024
    Each year, Phocuswright publishes a content series that identifies the most significant innovation...
    Report
    Fintech in Travel: What’s New?
    ArticleFintech in Travel: What’s New?
    Published: December 2023
    Fintech is changing the way travel is purchased and settled. While in and of itself, fintech touches...
    Article
    The State of Travel Funding 2023
    ReportThe State of Travel Funding 2023
    Published: November 2023
    Phocuswright has tracked the digital travel startup landscape for nearly 15 years, and as of the time...
    Report
    Travel Rewards vs. Loyalty – What’s the Difference?
    ArticleTravel Rewards vs. Loyalty – What’s the Difference?
    Published: November 2023
    This article addresses some key trends in the development of travel loyalty, with a focus on the...
    Article
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