Research Topics
Region: North America
U.S. and Canada Research
Explore Phocuswright's latest research on the U.S. and Canada including market overview and sizing, destinations, technology, and consumer trends.

ArticleWho Owns the Customer? How About the Customers Themselves!
Published: March 2024
In the travel industry, the quest to "own the customer" through the collection of detailed profile and...
Article

ArticleAt a Crossroads: Underappreciated Tech in Travel
Published: March 2024
Emerging technologies have undoubtedly revolutionized many industries, yet the travel industry has not...
Article

ReportTravel Innovation and Technology Trends 2024
Published: January 2024
Each year, Phocuswright publishes a content series that identifies the most significant innovation...
Report

Interactive ChartsShort-Term Rental Market Sizing Interactive Database
Published: May 2025
Access Phocal Point to compare the most recent data on the global short-term rental market across...
Interactive Charts

ReportBeyond Climate Change: Cultural and Economic Sustainability in Travel
Published: January 2024
Phocuswright’s Beyond Climate Change: Cultural and Economic Sustainability in Travel is part of a...
Report

ArticleGenAI and Emerging Tech Use Among Travelers
Published: January 2024
This article is derived from the findings of Phocuswright’s 2023 consumer travel surveys in Europe,...
Article

ReportU.S. Travel Agency Landscape 2023
Published: January 2024
U.S. Travel Agency Landscape 2023 is part of a joint research project with Phocuswright and Travel...
Report

ReportGlobal Short-Term Rentals 2023-2027
Published: December 2023
Phocuswright’s Global Short-Term Rentals 2023-2027 presents market sizing and projections for the...
Report

ReportFar From the Madding Crowd? The Truth About Overtourism and Dispersal
Published: December 2023
Phocuswright’s Far From the Madding Crowd? The Truth About Overtourism and Dispersal is part of a...
Report

ArticleFintech in Travel: What’s New?
Published: December 2023
Fintech is changing the way travel is purchased and settled. While in and of itself, fintech touches...
Article