Research Topics
                Region: North America
            
        U.S. and Canada Research
Explore Phocuswright's latest research on the U.S. and Canada including market overview and sizing, destinations, technology, and consumer trends.

ReportThe State of Global Travel Payments 2024 
Published: August 2024
Phocuswright’s The State of Global Travel Payments 2024 is the result of a comprehensive research...
Report

ReportF is for Funnel: Social Media and the Path to Travel Purchase 
Published: August 2024
Phocuswright’s F Is for Funnel: Social Media and the Path to Travel Purchase is part of a...
Report

ReportGlobal Travel Market Report 2024 
Published: July 2024
Phocuswright’s Global Travel Market Report 2024 provides comprehensive market sizing and projections...
Report

ArticleCBDCs Are Coming: Is the Travel Industry (and the World) Ready? 
Published: July 2024
As Bitcoin reclaims its zenith and the buzz around cryptocurrencies resurfaces, the travel industry...
Article
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ArticleTrue Automated AI in Travel Is Coming 
Published: June 2024
The landscape of generative artificial intelligence (GenAI) has profoundly shifted since the debut of...
Article

ReportSocial Media Usage Approach in Travel 
Published: June 2024
Phocuswright’s Social Media Usage Approach in Travel is part of a comprehensive consumer research...
Report

ReportScroll, Heart, Fly: Social Media’s Impact on Travel 2024 
Published: June 2024
Phocuswright’s Scroll, Heart, Fly: Social Media’s Impact on Travel 2024 is a comprehensive consumer...
Report
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ReportSustainability in Travel Report 2023 
Published: November 2023
Phocuswright’s Sustainability in Travel Report 2023 is a comprehensive consumer research study focused...
Report

ReportU.S. Packaged Travel Market Report 2023-2027 
Published: May 2024
In 2023, the U.S. packaged travel market recorded a healthy 23% increase as travelers enthusiastically...
Report

ArticleFrom Buzzword to Bottom Line: Keeping Pace With Gen AI in Travel 
Published: May 2024
In 2023, generative AI (GenAI) took center stage in the travel industry, driving efforts to optimize...
Article