Research Topics
Region: North America
U.S. and Canada Research
Explore Phocuswright's latest research on the U.S. and Canada including market overview and sizing, destinations, technology, and consumer trends.
ArticleRoundup: Web3 Is Proving Its Value in Travel
Published: April 2023
Following a long buildup-and-hype period, 2023 is proving to be a pivotal year for Web3: These...
Article
ReportU.S. Car Rental Market Report 2022-2026
Published: April 2023
By all available metrics, the U.S. car rental market exceeded expectations in 2022. Despite inventory,...
Report
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ArticleGreen Travel Innovation Now (Yes, Now!)
Published: March 2023
The time for pondering and discussing what it means to be “green” in the travel industry is over. In...
Article
ReportU.S. Airline Market Report 2022-2026
Published: March 2023
U.S. Airlines face business turbulence regularly. Questionable service, too-high fees and delays are...
Report
ReportU.S. Cruise Market Report 2022-2026
Published: March 2023
After being knocked out entirely in 2020 and beginning their recovery in 2021, cruise lines regained...
Report
ArticleThe Future of Social Media, Influencers and Social Commerce in Travel
Published: March 2023
A key goal of travel industry marketers is to build efficient, direct-to-consumer relationships by...
Article
ReportU.S. Travel Agents: Optimism Abounds
Published: February 2023
Phocuswright has been researching the travel agency distribution landscape in the U.S. since 2006. Our...
Report
ReportTravel Innovation and Technology Trends 2023
Published: January 2023
Each year, Phocuswright publishes a content series that identifies the most significant innovation...
Report
ArticleHow Blockchain Tokenization Will Transform the Travel Industry
Published: December 2022
Tokenization is a well-established concept: For twenty years, traditional applications surrounded...
Article
.jpg?n=1273 "Travel Experiences: Operator and Consumer Trends")
ReportTravel Experiences: Operator and Consumer Trends
Published: December 2022
The in-destination industry, which comprises day tours, activities, attractions and related leisure...
Report
