U.S. Travel Agency Landscape 2023
- Published:
- January 2024
- Research Type:
- Report
- Figures:
- 35
- Segments:
- Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Tours & Packages, Traditional Agencies & TMCs, Short-Term Rental
- Regions:
- U.S. & Canada
Summary
As the online travel market has continued its evolution, changing business models and pandemic-era disruption have challenged traditional agencies and advisors. Throughout, travel agencies have proven resilient, and the market is thriving. Gross bookings jumped 120% in 2022 and were projected for 26% growth in 2023. Today, the focus is on adopting new technologies and greater specializations for even more personalized, targeted service.
U.S. Travel Agency Landscape 2023 is part of a joint research project with Phocuswright and Travel Weekly, tracking the travel agency distribution landscape and overall market size. Based on a comprehensive market sizing exercise, along with a survey of more than 1,300 U.S. travel advisors, key topics include:
- Size of the U.S. travel agency market, featuring projections through 2026
- The typical travel advisor profile: key advisor demographics and insights into the clients they serve
- Agency business overview: revenue sources, top products and distribution channels
- Future industry outlooks, including key challenges and the impact of NDC
