Research Topics
Region: North America
U.S. and Canada Research
Explore Phocuswright's latest research on the U.S. and Canada including market overview and sizing, destinations, technology, and consumer trends.
ReportTravel Loyalty in 2026: What Consumers Want, What Brands Deliver
Published: January 2026
In this report series:Beyond Points: Rethinking Loyalty and Brand Consistency in TravelPlaying...
Report
ReportBudgets, Barriers and the Race to Agentic AI
Published: January 2026
Based on a global survey of senior travel executives, this research examines where gen AI and agentic...
Report
ReportGetting With the Program: Membership, Usage and Perceptions of Travel Loyalty Schemes
Published: January 2026
Phocuswright’s Getting With the Program: Membership, Usage and Perceptions of Value for Travel Loyalty...
Report
Article
ReportU.S. Travel Agency Landscape 2025
Published: December 2025
U.S. Travel Agency Landscape 2025 is part of a joint research project with Phocuswright and Travel...
Report
ReportPlaying Favorites: What Makes a Go-To Brand in Travel, and Why Do Customers Stray?
Published: December 2025
Phocuswright’s Playing Favorites: What Makes a Go-To Brand in Travel, and Why Do Customers Stray? is...
Report
ReportTravel Forward: Data, Insights and Trends for 2026
Published: December 2025
Phocuswright's Travel Forward: Data, Insights and Trends for 2026 provides broadscale insights into...
Report
ReportSearch Slips, AI Surges: Travel’s New Front Door?
Published: November 2025
Phocuswright’s Search Slips, AI Surges: Travel’s New Front Door? is part of a comprehensive consumer...
Report
ReportBeyond Points: Rethinking Loyalty and Brand Consistency in Travel
Published: November 2025
Phocuswright’s Beyond Points: Rethinking Loyalty and Brand Consistency in Travel is part of a...
Report
ArticleWill Agentic AI Disrupt Travel Distribution?
Published: November 2025
Phocuswright’s Norm Rose leaves the industry with a final vision: agentic AI will redefine the travel...
Article
