Research Topics
Region: North America
U.S. and Canada Research
Explore Phocuswright's latest research on the U.S. and Canada including market overview and sizing, destinations, technology, and consumer trends.

ArticleRoundup: Web3 Is Proving Its Value in Travel
Published: April 2023
Following a long buildup-and-hype period, 2023 is proving to be a pivotal year for Web3: These...
Article

ReportU.S. Car Rental Market Report 2022-2026
Published: April 2023
By all available metrics, the U.S. car rental market exceeded expectations in 2022. Despite inventory,...
Report
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ArticleGreen Travel Innovation Now (Yes, Now!)
Published: March 2023
The time for pondering and discussing what it means to be “green” in the travel industry is over. In...
Article

ReportU.S. Airline Market Report 2022-2026
Published: March 2023
U.S. Airlines face business turbulence regularly. Questionable service, too-high fees and delays are...
Report

ArticleThe Future of Social Media, Influencers and Social Commerce in Travel
Published: March 2023
A key goal of travel industry marketers is to build efficient, direct-to-consumer relationships by...
Article

ReportU.S. Travel Agents: Optimism Abounds
Published: February 2023
Phocuswright has been researching the travel agency distribution landscape in the U.S. since 2006. Our...
Report

ReportTravel Innovation and Technology Trends 2023
Published: January 2023
Each year, Phocuswright publishes a content series that identifies the most significant innovation...
Report

ArticleHow Blockchain Tokenization Will Transform the Travel Industry
Published: December 2022
Tokenization is a well-established concept: For twenty years, traditional applications surrounded...
Article
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ReportTravel Experiences: Operator and Consumer Trends
Published: December 2022
The in-destination industry, which comprises day tours, activities, attractions and related leisure...
Report

ReportGlobal Short-Term Rentals 2022-2026
Published: December 2022
Phocuswright’s Global Short-Term Rentals 2022-2026 presents market sizing and projections for the...
Report