Research Topics
Region: North America
U.S. and Canada Research
Explore Phocuswright's latest research on the U.S. and Canada including market overview and sizing, destinations, technology, and consumer trends.
ArticleThe Future of Social Media, Influencers and Social Commerce in Travel
Published: March 2023
A key goal of travel industry marketers is to build efficient, direct-to-consumer relationships by...
Article
ReportU.S. Travel Agents: Optimism Abounds
Published: February 2023
Phocuswright has been researching the travel agency distribution landscape in the U.S. since 2006. Our...
Report
ReportTravel Innovation and Technology Trends 2023
Published: January 2023
Each year, Phocuswright publishes a content series that identifies the most significant innovation...
Report
ArticleHow Blockchain Tokenization Will Transform the Travel Industry
Published: December 2022
Tokenization is a well-established concept: For twenty years, traditional applications surrounded...
Article
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ReportTravel Experiences: Operator and Consumer Trends
Published: December 2022
The in-destination industry, which comprises day tours, activities, attractions and related leisure...
Report
ReportGlobal Short-Term Rentals 2022-2026
Published: December 2022
Phocuswright’s Global Short-Term Rentals 2022-2026 presents market sizing and projections for the...
Report
ArticleAutonomous Vehicles: When Will They Have an Impact?
Published: November 2022
Autonomous vehicles are an example of a futuristic concept that everyone knows will become reality...
Article
ArticleThe State of Innovation in Corporate Travel 2022
Published: October 2022
Due to the pandemic, quarantines and remote working policies became the norm, slashing corporate...
Article
ArticleCybersecurity in Travel Goes Beyond Technology
Published: October 2022
Cybersecurity is an issue for every company’s management, board, employees, customers and business...
Article
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ReportU.S. Consumer Travel 2022: Shopping and Booking
Published: October 2022
In 2021, the U.S. travel industry finally showed signs of life again, with consumers glad to take...
Report
