Japan Travel Market Report 2022-2026
Japan’s travel market is firmly on the path to recovery, with gross bookings surging by 54% to US$63.1 billion in 2022. Domestic demand thrived, and inbound visitors started flocking to the country as its borders fully reopened in October 2022. However, the Japanese yen has experienced significant depreciation when compared to the U.S. dollar. While the drop enticed many international tourists, it also posed broader concerns for the market overall. While travel gross bookings are not anticipated to surpass 2019 totals until after 2026 when viewed in dollar terms, when calculated in local currency the recovery will be complete in 2025. Overall, more mediated growth is anticipated going forward, as online distribution (particularly in mobile) continues to gain share.
Part of the Asia Pacific Travel Market Report 2022-2026 series, Phocuswright’s Japan Travel Market Report 2022-2026 provides a comprehensive view of Japan travel market, including detailed market sizing and projections, distribution trends, analysis of major travel segments, key developments and more.
With the single purchase of the Asia Pacific Travel Market Report 2022-2026 series, the following reports (available now or publishing soon) are automatically included at no additional cost:
- Asia Pacific Travel Market Report 2022-2026 (regional overview)
- Australia-New Zealand Travel Market Report 2022-2026
- China Travel Market Report 2022-2026
- India Travel Market Report 2022-2026
- Japan Travel Market Report 2022-2026
- Northeast Asia Travel Market Report 2022-2026
- Southeast Asia Travel Market Report 2022-2026
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