European Online Travel Overview Seventh Edition
SummaryThe long-awaited recovery of the European travel industry arrived in 2010, bringing welcome relief across all travel segments. Airlines have restored capacity and hotel rates have improved. Many of the weaker travel companies have been weeded out, and the survivors have grown stronger through consolidation and expansion. While growth of the total European market will be moderate over the next several years, Phocuswright projects strong double-digit gains for the online leisure/unmanaged business travel market through 2012.
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Carroll Rheem, Phocuswright's director, research:
Phocuswright's European Online Travel Overview Seventh Edition is a detailed overview of the European travel market, providing market sizing and growth forecasts through 2013. The report focuses on the European online leisure/unmanaged business travel marketplace, with in-depth analysis of six individual markets: France, Germany, the U.K., Italy, Spain and Scandinavia. The reporthighlights marketing, distribution and consumer trends for key travel segments, including air, hotel, car rental, tour operators and rail.
- Size of the European travel market and six individual country markets
- Market forecasts through 2013
- Distribution patterns by segment and channel
- In-depth analysis of all major travel supplier segments
- Trends among key travel companies
Online travel is soaring in 2011, and the travel industry is increasing its investments in online channels, as more consumers migrate their travel decision-making into the virtual arena. But the growth outlook varies for each regional market and industry segment. Phocuswright's European Online Travel Overview Seventh Edition provides a comprehensive picture of the European online travel market and includes data and analysis essential to any travel company competing in Europe.
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