Italian Travel Overview Seventh Edition

Summary

Phocuswright's Italian Online Travel Overview Seventh Edition provides data, analysis and insight into the Italian travel industry, and projects future performance trends through 2013. The report covers Italian market dynamics, and contains detailed information on individual segments such as air, hotel, car rental, rail, tour operators and online travel agencies.

Italy is one of the most visited countries in the world, and as such, its tourism industry plays an important role in the country’s economy. Because the country’s travel market is primarily leisure, the recovery in business travel demand that helped drive better rates and load factors in other countries largely left Italian suppliers out. Although the tourism industry is struggling amidst a sluggish economic recovery, the Italian online travel market has grown consistently in the past few years and will keep up this steady growth in the near future.

European Market Overview
Also included with Phocuswright's Italian Online Travel Overview Seventh Edition is a summary of the entire European online travel marketplace. This section of the report contains data, analysis and projections through 2013 for key industry channels (OTAs, suppliers) and segments (airlines, hotels, rail, car rental and tour operators) as well as major markets (U.K., France, Germany, Italy, Scandinavia and Spain). This valuable overview provides robust European market intelligence that puts regional trends and performance in perspective.

Purchase Phocuswright's Italian Online Travel Overview Seventh Edition for a complete analysis of the Italian online travel space, including market sizing, key suppliers and intermediaries, trends and projections.

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